1d (edited) • General discussion
A Second Look Has Been Busy. 🎇
We've been very busy over here in Skool.... And so have I.
Obviously, I completely lost track of what day it was yesterday, which probably tells you something about how this week has gone.
Most of you know that I'm getting ready to leave for Greece for my son's wedding, which apparently involves considerably more preparation than simply putting a dress in a suitcase and getting on an airplane. 😂 I've had to have my hair done. And then had to have my hair 𝗿𝗲𝗱𝗼𝗻𝗲. I've shopped for the dress, shoes, earrings and all the other little things I apparently need to look reasonably put together in wedding photographs. I've been figuring out nails, practicing how I'm going to cover my tattoos, getting everything together for the trip, and generally discovering how many separate projects can hide inside the words “getting ready for a wedding.”
👆And let's be honest... who among us doesn't secretly hope their ex walks into the room, does a double take, and thinks, “Wait... who invited Jennifer Aniston?” 🤪
And somewhere in the middle of all of that,
A Second Look has been busy.
A lot of the work lately has been happening behind the scenes: researching vendors, reviewing COAs and testing documentation, comparing policies and claims, asking questions when things don't match, reorganizing parts of the Classroom, and continuing to build out the way A Second Look evaluates and categorizes sources.
And, as usual, every answer seems to produce three more questions and another rabbit hole I absolutely did not intend to disappear into.
But a few of those rabbit holes have led somewhere worth sharing.
𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗧𝗿𝗮𝘃𝗲𝗹...
I've been doing some work ahead of time so A Second Look doesn't suddenly go silent while I'm away.
I've scheduled several posts in advance. So if the subjects occasionally seem a little random... that's because they probably are. 😂 I have absolutely no way of knowing today what all of us are going to be talking about next week.
I'll still be checking in and participating every spare moment I get. The scheduled posts are just there to make sure there are still interesting things coming into the community while I'm traveling.
I've also been working on the Classroom. Common Conditions has been reorganized into separate courses, and I'm beginning to build out additional health areas so information is easier to find as the library grows.
That part matters because A Second Look is becoming much more than a feed of posts. I want the Classroom to become a useful reference library that we can keep building over time.
𝗔𝗻𝗱 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗼𝗳 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴...
We quietly reached 25 members.
But here's the number that interests me more:
88% engagement.
In the last 30 days, the A Second Look About page has had 301 visitors, with 21 signups and a 7% conversion rate.
For a tiny community that's still very new, I'm pretty happy with that.
But I'm not particularly interested in collecting members just so the number gets bigger.
What I've loved watching is what happens when people actually participate.
Someone asks a question. Someone else has experience with it. Another person finds something. Somebody disagrees. Someone notices something the rest of us missed.
And suddenly we're taking a second look at something none of us would have gotten quite the same way on our own.
That's the community I want to build.
‼️You don't have to be an expert to participate here. You don't have to write an essay. Ask a question. Share something you found. Tell us when your experience doesn't match what we're reading. Disagree with me.
That's how this becomes useful.
And if you know someone who would fit into that kind of community - someone curious, thoughtful, willing to question things, and interested in looking beyond the headline - invite them.
If you haven't looked at the 𝗔𝗯𝗼𝘂𝘁 page in A Second Look page in a while, take another look there too. It explains what I'm trying to build much better than a member count ever could. I tweak it every now and then.
😃I'd love to see A Second Look grow.
But I'd much rather grow with the right people than simply collect a bigger number.
𝗡𝗼𝘄 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸'𝘀 𝗯𝗶𝗴𝗴𝗲𝗿 𝗿𝗮𝗯𝗯𝗶𝘁 𝗵𝗼𝗹𝗲𝘀: 𝘃𝗲𝗻𝗱𝗼𝗿𝘀
I've spent a ridiculous amount of time lately reviewing suppliers-not simply browsing their websites, but looking at testing documentation, COAs, policies, customer experience, inconsistencies, and what happens when I start asking questions.
That work has also led to a much more defined source-evaluation system inside A Second Look: what qualifies a company for recommendation, how sources are categorized, and why a company moves - or doesn't move - from one category to another.
And it led to two new affiliate relationships.
𝗔𝘁𝗼𝗺𝗶𝗸 𝗟𝗮𝗯𝘇
This one has some history.
Atomik Labz is actually where my RUO journey started. I've been a customer for a long time, and a very happy one.
So this isn't a case of an unknown company offering me an affiliate opportunity and suddenly earning a recommendation.
It's really the opposite.
I became an affiliate with a company I was already using and trusted long before A Second Look existed.
Atomik is also a very well-known, established name in the research community, with an unusually broad catalog that includes peptides, bioregulators, amino acid blends, nootropics, research supplies, and some of the harder-to-find compounds I inevitably end up researching.
And despite being a new, relatively small community, they invited me to partner with three Atomik-affiliated companies: Solution Peptides, Peptipen, and Nano Blue Labs.
Solution Peptides and Nano Blue Labs have both now been reviewed and added individually to Most Recognized Trusted Sources. Peptipen is still on my list, because evidently I needed one more thing to do before Greece. 🤔
And the timing on Atomik happens to be pretty good...
Their End of Summer Heat Sale runs through August 31.
Current sale:
• 35% off code-eligible orders with A Second Look code ASL
• BOGO on select best sellers, automatically applied
• Free GHK-Cu on orders of $300+
• Price drops on Peptide 2 (T) and Peptide 3 (R)
For regular code-eligible purchases, use ASL or the A Second Look affiliate link.
For BOGO purchases, use the affiliate link. Atomik specifically instructs affiliates to use the link for BOGO purchases so the transaction tracks properly.
Affiliate code: ASL
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𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗣𝗲𝗽𝘁𝗶𝗱𝗲𝘀: ASL normally gives 15% off. Their current End of Summer promotion runs through August 24; BOGO purchases should be made through the A Second Look affiliate link for tracking.
𝗡𝗮𝗻𝗼 𝗕𝗹𝘂𝗲 𝗟𝗮𝗯𝘀: Buy 1, Get 1 FREE plus 10% off with code ASL.
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𝗔𝗨𝗥𝗢 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀
AURO was a completely different rabbit hole. 🐰🐇
I originally started digging into AURO because one of our founding members was interested in a particular product. I was already researching glutathione and route of administration. Their Glutaryl topical glutathione caught my attention.
So did the price.
Naturally, instead of simply buying it (a normal vetting process for ASL), I disappeared down the research rabbit hole.
What I found was genuinely interesting.
AURO's approach isn't simply “put glutathione in a cream.” They developed a patented topical delivery system intended to address one of the fundamental problems with glutathione: getting it where you want it to go in a biologically meaningful way.
More importantly to me, there is published human research evaluating the topical formulation, with measurable changes in glutathione and other biological markers.
That doesn't prove every claim ever made about glutathione. The human evidence is still limited, and I'm going to continue treating it that way.
But there's enough actual science behind the delivery technology to make me want to keep following it.
That's exactly the kind of thing A Second Look exists for.
If you'd like to look at AURO yourself:
A Second Look affiliate link:
New customers can use AURO10 for 10% off their first order.
One important distinction: AURO10 is AURO's first-customer discount, not an A Second Look-specific discount code. The A Second Look referral mechanism is the affiliate link.
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𝙊𝙣𝙚 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙝𝙞𝙣𝙜 𝙖𝙗𝙤𝙪𝙩 ALL 𝙤𝙛 𝙩𝙝𝙞𝙨...
When I started A Second Look, I said I wasn't planning to become an affiliate for every vendor or company that came along.
I still don't.
And an affiliate relationship doesn't change the standard.
◆ An affiliate relationship doesn't buy a good review.
◆ If something doesn't make sense, I'll say so.
◆ If documentation doesn't match, I'll say so.
◆ If customer service falls apart, I'll say so.
◆ And if the science doesn't support a claim, we're going to look at that too.
There's also a reason I've chosen store credit rather than cash payouts whenever an affiliate program gives me that option. 💯 Those credits go directly back into products for future A Second Look research and evaluation. New compounds, products, formulations, and technologies seem to appear every day. Store credit gives A Second Look more room to obtain some of them, examine the documentation and testing, and share what we find here.
Put the benefit back into the research.
That's the philosophy.
And the other part doesn't change:
The affiliation follows the research.
The research doesn't follow the affiliation.
𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗲 𝗜 𝗶𝗻𝘁𝗲𝗻𝗱 𝘁𝗼 𝗸𝗲𝗲𝗽 😃
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A Second Look Has Been Busy. 🎇
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