Hi friends, one of the biggest opportunities that I am seeing constantly from our amazing community of builders here is that you not only need to get your message in front of the right people... but you need it to clearly point to how their attention is best spent with you because of how deeply you understand them. In a meta way, you all joined here likely because I did a halfway decent job of explaining that I could give you some utility to help you achieve your own goals, right? Here's the short summary: 1. You need to make sure that your audience feels like they deeply understand you. 2. You can do that by going through the process with AI to deeply dive into and profile those people. 3. As a thinking partner, AI will give you, at minimum, a much deeper understanding of who you are trying to serve and what they need from you. Our exercise in the comments: Who exactly is your target market and what are you trying to give them? Here are the prompts for you to check out! (CC @Brian Mangum!)

I just want to take a moment to say a huge thank you to Matt for taking the time to review my work. 🙏 Your support, feedback, and input mean so much, and I really appreciate the encouragement you’ve given me. It’s people like you who make this community such a valuable and supportive space. 💜

Helllooooooo community builders! Let me share something wild that happened at a networking event yesterday. I walked into a room with 12 established business owners, and by the end, 8 of them were literally handing me their contact info, signing up for everything, and messaging me to work together. I even had someone who already had a Circle community ask about how hard it was to switch to Skool and book a call right there at the event. The kicker? I told them I wouldn't charge them a dime, even when one person DEMANDED to know how to pay me. But before you think I've lost my mind (it's already long gone lmao), let me break down exactly what's working and how you can use this approach to transform your own community-building game. // Look, I'm not going to sugarcoat this - building a community is absolutely brutal sometimes. There are days when you get zero members, zero engagement, and it feels like you're shouting into the void. Especially when you're tying it to your expertise, your coaching, your whole identity. But here's what I've learned from talking to dozens of you in my DMs (and thank you for all the amazing messages, by the way): Everyone wants to sprint, but this is a marathon. The good news? While it's not easy, it IS simple. Dead simple, actually. // Remember that line from The Godfather? (Don't worry, I'm not throwing anyone to the fishes here.) When you make someone an offer so compelling, so obvious, that saying no would be ridiculous - that's when you know you've hit gold. Here's exactly what I said at that networking event: "I'll teach you how to build a community that transforms your business. I'll guide you through every step. I'll recommend the right software and communities. I'll be transparent when I'm an affiliate. But I won't charge you for any of this because I make enough from my existing clients and software recommendations. If you want more leads, more exposure, and to be the host of an awesome party that actually fulfills you - let's talk."

Hey everyone! 👋 This is our official "get to know each other" post for the whole group. Jump into the comments and tell us about yourself! (no pressure of course) Here's a few ideas to get started: - What got you into community building and is that what you do for a living? - What do you love to do in your free time? - What are you super proud of and why? - Feel free to link to your website or community Quick note: We want to get to know YOU as a person, so please focus your answer on, well, you! After you introduce yourself, scroll through and check out what others have shared. Leave some replies and connect with people - that's what this is all about! Can't wait to meet you all properly! 🙂 Cheers, Matt