Hi friends, one of the biggest opportunities that I am seeing constantly from our amazing community of builders here is that you not only need to get your message in front of the right people... but you need it to clearly point to how their attention is best spent with you because of how deeply you understand them. In a meta way, you all joined here likely because I did a halfway decent job of explaining that I could give you some utility to help you achieve your own goals, right? Here's the short summary: 1. You need to make sure that your audience feels like they deeply understand you. 2. You can do that by going through the process with AI to deeply dive into and profile those people. 3. As a thinking partner, AI will give you, at minimum, a much deeper understanding of who you are trying to serve and what they need from you. Our exercise in the comments: Who exactly is your target market and what are you trying to give them? Here are the prompts for you to check out! (CC @Brian Mangum!)

Helllooooooo community builders! Let me share something wild that happened at a networking event yesterday. I walked into a room with 12 established business owners, and by the end, 8 of them were literally handing me their contact info, signing up for everything, and messaging me to work together. I even had someone who already had a Circle community ask about how hard it was to switch to Skool and book a call right there at the event. The kicker? I told them I wouldn't charge them a dime, even when one person DEMANDED to know how to pay me. But before you think I've lost my mind (it's already long gone lmao), let me break down exactly what's working and how you can use this approach to transform your own community-building game. // Look, I'm not going to sugarcoat this - building a community is absolutely brutal sometimes. There are days when you get zero members, zero engagement, and it feels like you're shouting into the void. Especially when you're tying it to your expertise, your coaching, your whole identity. But here's what I've learned from talking to dozens of you in my DMs (and thank you for all the amazing messages, by the way): Everyone wants to sprint, but this is a marathon. The good news? While it's not easy, it IS simple. Dead simple, actually. // Remember that line from The Godfather? (Don't worry, I'm not throwing anyone to the fishes here.) When you make someone an offer so compelling, so obvious, that saying no would be ridiculous - that's when you know you've hit gold. Here's exactly what I said at that networking event: "I'll teach you how to build a community that transforms your business. I'll guide you through every step. I'll recommend the right software and communities. I'll be transparent when I'm an affiliate. But I won't charge you for any of this because I make enough from my existing clients and software recommendations. If you want more leads, more exposure, and to be the host of an awesome party that actually fulfills you - let's talk."

Hey Matt! Thanks for taking the time to record that video man. I 100% agree with you I put a price tag so that people wouldn’t join because this is like my 1st week of actually thinking about building out a community and I’m a bit of a perfectionist and since there is nothing there yet. I didn’t want people to join and see nothing. I’ve been absorbing content and trying to figure out what I’m even doing lol. I think I’ll eventually start a free community and just try to provide free content for a while and get some community members. Kind of like a build in public thing. I’m having a, what did ChatGPT call it, a creative explosion of ideas. So I have an ai community idea, coaching, Spanish language, ghl community, etc… I have been working on gaining some clarity about , like you said, that one thing that really fires me up that I can stick with forever. I’m also weighing that with a niche that is not super saturated. I’m leaning towards coaching and educating about ai for business owners who know nothing about it. It’s hard to think about what I know that other people don’t because it’s so easy for me that I feel like everyone knows it. That it’s not valuable. Sorry for the book! lol Let me know if there is anything I can help you with as well!

This community will be for both my Skool affiliates and anyone who wants to learn as a new community builder. For those wanting to advance in their skills, I've worked with or reviewed every paid Skool consultant and can give you opinions on who is best to consider for your goals!