We are on Day 19 of the 31 Day TikTok Growth and Monetization Challenge. We spent the last few days learning how to go LIVE, hold attention, create conversations and turn a random LIVE into an actual show. Now we need to talk about something that can destroy everything you’re building: NOT KNOWING THE RULES. Next week we start MONETIZATION. But making money doesn’t matter if you get your LIVE privileges restricted because you were careless. Today is about learning how to operate smarter. TODAY’S LESSON: YOUR ACCOUNT IS AN ASSET If you’re building an audience, your TikTok account is becoming a business asset. Treat it like one. Don’t risk your account trying to make an extra $20 today when the audience could potentially make you thousands later. Before you run promotions, giveaways, contests, subscriptions, gifts or anything involving money, understand the applicable TikTok rules and laws where you operate. Rules and features can change. Your responsibility as a creator is to know what you’re doing before you do it. TASK 1: REVIEW YOUR LIVE Think about your last three LIVE sessions. Write down: What was the purpose of each LIVE? Did you clearly explain what was happening? Did you make any promises to viewers? Did you ask viewers to spend money? Did you discuss gifts? Did you run any contest or giveaway? Was anything unclear or potentially misleading? We’re auditing ourselves before monetization week. TASK 2: UNDERSTAND GIFTS AND GIVEAWAYS ARE DIFFERENT This is important. Don’t casually build promotions where viewers could believe that sending a gift, spending money or making a purchase automatically improves their chance of winning something. If you’re running a promotion, you need to understand TikTok’s current policies and the laws that apply to the promotion. Do not improvise this stuff on LIVE. Before launching anything, establish clear rules and eligibility requirements and make sure the promotion itself is permitted. When in doubt, DON’T RUN IT until you’ve checked.