@Aaron Fletcher recommends these and I added a couple more to the mix that are on my physical and digital shelves. Breakthrough Advertising and Tested Advertising Methods are my real Go-To books. What are yours?
Are these same or different. If different can any body explain me how are different and what competitive edge we can have from avatar which can not be attain by persona
OCT 29 Hi there! I am stuck trying to organize my product road map. The BRAIN DUMP exercise created so many ideas I am lost trying to create STAGES, STEPS and ACTIONS in the 9 segment setup required. HELP! ANY SUGGESTIONS? Thanks.!