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2 contributions to The Marketing Society
Branding Tip of the Week: Creativity is the Secret Sauce
What can set you apart as a leader in your industry? In a world of over-stimulation, constant noise and where information moves at lightning speed, your competitors are literally only a click away. Industry leaders who stand out are not always the ones with the biggest budgets — they’re the ones who THINK DIFFERENTLY. Creativity has and will always outbeat your competitors. It isn’t just about looking good on social media. It’s about reimagining how you connect with your audience, solve problems, and deliver value. Its about being consistent across all platforms and creating a cohesive form of creativity throughout. Its about thinking out of the box and innovating. Keeping your brand at the forefront of people's minds and making sure they remember your brand when making a purchase. When your marketing stands out, your brand becomes unforgettable and that is the whole point of Branding and Identity; standing out in the crowd.
Branding Tip of the Week: Creativity is the Secret Sauce
1 like • Aug 14
Absolutely agree — creativity is what makes a brand unforgettable, especially in today’s noisy online space. I’ve found that it’s not just about creating different content, but creating memorable experiences. A few ways to make that happen: 1 Tie creativity to your customer’s journey — make every touchpoint feel personal and intentional. 2 Use storytelling — people remember stories far more than facts. 3 Keep your creativity consistent — across platforms, posts, and even the small details, so your brand becomes instantly recognisable. When you combine creativity with clarity and consistency, you’re not just competing in your market — you’re shaping it.
Make it 360°, not 180°
Ideas that stop halfway are ultimately expensive. They cost time, reputation, and most importantly momentum and you know what that really means- MONEY. As a Marketing strategist who’s seen countless campaigns and product launches stall because someone “did the thing” without closing the loop, I created a simple guiding concept: Make it 360°, not 180°. A 180° moment is a pivot, a half-turn, it changes direction but leaves the system incomplete. A 360° solution comes full circle: where every stage, and outcome has been thought through. That’s where resilient, repeatable success lives. Join us at Business Mastery for Make it 360°- where we will outline in detail how you can make this happen and how you can help your business grow to the next level, full-circle, with your ideas.
1 like • Aug 14
Love this concept of making it 360° — it’s so true that stopping halfway can drain momentum and profits. In my work building and growing communities, I’ve seen the same thing happen when people focus only on attracting members but don’t think through the nurturing, engagement, and long-term growth side. A full-circle approach means every step — from the first connection to ongoing support — is intentional. That’s where trust is built and results multiply. Thanks for sharing this reminder!
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Rachel Otto
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@rachel-otto-8757
Get the strategies, tools, and support you need to turn potential into achievement.

Active 3h ago
Joined Aug 14, 2025
New Zealand