Yoo, I was wondering right, what if we as creators had a digital double of ourselves. Something that is super authentic, feels & reflects emotion, shows empathy etc. This would be so cool, to just have a certain second version of yourself that is more knowledgeable and makes you smarter aswell. I would love this since I have a personal brand. Like what if we could have Augmented Intelligence take over our personal brands, client deliveries, acquisition systems etc Sick right! Do you have a personal brand? Here's my YouTube & Instagram

Yoo wassup guys, I’ve noticed that ai is taking over This is because people try to use artificial intelligence to replace humans We need to double down on augmented intelligence that innovates humans Enough about that, people are automating content aswell, especially in the info space, but where is the authenticity? Why is everyone copying each other? Well, it’s because people still believe that they have to ‘’follow an already proven system’’ Yeah sure, but I never wanted it to turn out where people just copy each other I actually found the solution to this How can we show our authentic edge within our content??? This is how I do it in a nutshell: 1. Funnel Approach - TOF (Awareness): Broad, human, relatable. Vlogs, raw stories, lifestyle clips → build trust & resonance. - MOF (Nurture): Problem-solving + personal stories. Show frameworks, answer questions → prove expertise. - BOF (Convert): Case studies, whiteboard breakdowns, client results → solve big pains, clear CTA to book. 2. Core Principles - Authenticity > Polish: Show real personality, leave imperfections in. - Emotional Hook: If it doesn’t make you feel, it won’t connect. - Proof → Promise → Plan: Show credibility, give a promise, then deliver insight. - 3:1 Rule: Three value posts for every direct CTA. - Professional but Human: Look sharp, but be vulnerable, funny, honest. 3. Execution (Weekly) - 7 long-form videos → 4 TOF, 2 MOF, 1 BOF. - 21 short clips repurposed (binge-worthy, punchy, story-driven). Watch this video for a more in depth breakdown: https://youtu.be/Tsdfweg7W7A?si=irTNNU_TXxuRmCyN

Yoooo wassupp I have been focussing a lot on building my own business and making some money for myself, but most importantly, for my clients aswell. I wanted to attach one lesson to this post. And that is that you need to do something consistent and for a ''long'' period of time. But this is not possible if you don't improve your mindset and beliefs around it. This is my formula I guess: (M) + C + T = Success M = Mindset C = Consistency T = Time I have closed €6,5k in deals and generated my clients over €25k because of this simple formula. I have consistently been posting on YouTube and Instagram (Check Image) Here are my accounts: (I archived some videos tho) https://www.youtube.com/channel/UCjDdgCDfnYNHCI5CVKc2-DA/ https://www.instagram.com/pepijnverheijen_/ Keep in mind that big results take time. But it won't be possible if you consistently take action and improve your paradigm around it. Cyaaaa

Most beginner coaches think they need more certifications. More credentials. More "proof" they're qualified. But here's the brutal truth... Your ideal client doesn't care about your wall full of certificates. They care about ONE thing: Can you solve their problem? While you're busy collecting more training programs, your competitors with ZERO certifications are booking calls daily. Here's what's really keeping you stuck: → You're hiding behind "I need more experience" → You're waiting for the "perfect moment" to start selling → You're overthinking your niche instead of just picking one → You're scared to put a price on your knowledge Meanwhile, coaches with half your knowledge are charging $2K+ per month. The clock is ticking. Every day you wait is another day someone else helps YOUR ideal client. Stop preparing to get ready to think about starting. Your first client is waiting for you to show up. But they won't wait forever. Comment ''scale'' for my in dept breakdown on how I would do it!

No? Okay all good lol But I am still going to explain it to you And today I wanted to cover the Instagram part of my Content Ecosystem I was able to warm people up, build trust, and funnel people from Instagram Here is how: 1: First of I would obviously create daily reels, don't belief me? Check it out lol https://www.instagram.com/pepijnverheijen_/. This way I was able to get some more followers, like, and comments. And everyone who liked, commented or followed me, I reached out to as an outbound lead And now that we got a few leads, and we need to warm them up / nurture them, we come to the second thingy which is... 2: Instagram Story Sequences With these story sequences it is wayyy easier to warm up our followers and also to: 1. share value 2. Give behind the seen insights 3. Show results and proof 4. Connect w/ the audience And also to add a certain CTA in there to make sure people can reach out to you But this can only be done with an... 3: Optimized Instagram Landing page You have to treat it like a landing page and therefore have places for people to go to when the land on your page So think about a: 1. optimized bio and profile picture 2. certain CTA's in the bio 3. a free training as the link 4. a 'START HERE' story highlight All of this has been designed to make people understand where to go and to know exactly what you do, how you do it, and how you've done it for others and yourself. I made a full video about all the different content ecosystems including the one for Instagram Feel free to check it out HERE