It’s been an eye-opening few weeks for me. After joining this community, I’ve had a long look at how I’m building my business/brand, and it’s become clear that I’ve been going about it wrong this whole time. You see, because I’ve been in the marketing space for the last 5 years (and a Project Manager for like 10 years before that), I thought I had to build my brand as a "Marketer" or "Sales Expert." The thing is, it never really felt like me. But in the last few weeks, after speaking to a few people (experts in their industry with over 10+ years of experience), I realised something: A whole lot of people in my age bracket (35-45) are really struggling with positioning themselves as an authority. And here I am with all this knowledge, tools, and experience (both successes and failures), not helping my peers. So I’ve come to realise that instead of building my brand as just another marketing expert, I’m better off using my skills to actually help the folks who need it. 2026 and onward is going to be all about helping experts and consultants get that authority they need to survive in this new job market or of they decide to build a side hustle. Happy Holidays everyone 🚀🚀

My two most recent videos have just a small amount of views: 1. 713 Views 2. 2,500 Views But I’ve already had almost 30 high-ticket calls book, loads of new people reach out to me on LinkedIn, and tons of new members in our Skool community. Video is no.1 in my opinion. Do it on LinkedIn. Do it on YouTube. Are you posting video content right now? Or want to but haven’t started? Let me know what you’re doing with video right now! Alex

I’ve been rebuilding my whole LinkedIn system from the ground up these past few days. No fancy tricks. No big plans. Just doing the work every day and sharing the process. Right now, my main focus is simple: 1. Getting very clear on my offer: I stopped guessing and started talking to people again. Real conversations → real feedback → real clarity. 2. Building a warm audience on LinkedIn: Posting daily, improving my hooks, fixing my writing, and showing my work. This part is actually fun when you keep it simple. 3. Using warm outreach the right way: No pitching. I’m reaching out, starting genuine conversations, asking questions, and learning. The goal isn’t to sell everyone. The goal is to understand who really resonates with my system. 4. Turning everything into a repeatable process: Every day I document what’s working, what’s not, and what I’m changing. This is what will become the system I teach later. I’m sharing this here and on LinkedIn because some of you might be in the same stage—trying to restart, trying to get clarity, or trying to build momentum again. If you’re rebuilding anything right now, tell me. What’s the one thing you’re focusing on this week? I’ll reply and help where I can.

I've just joined this community and it feels like the right place for me to be. I started taking LinkedIn serious about 5 months ago and I've tested different ideas and joined different skool communities but this one feels like the right one. Banner is updated, roadmap personalised and ready to go. Unto the next task!

Hey guys, the LinkedIn algorithm and strategy is about to fully change for the start of next year. My goal is to help you prepare for that. I just recorded a 26-minute video that goes through it all. Watch it here: https://www.youtube.com/watch?v=DTPEQ39yGfY And below this post, let me know if you have any questions on the systems I share. Happy Sunday! Alex