You want content that converts? Ask yourself these two questions. 1. Does your ideal person know/want/need what you're selling? This is the foundation of your messaging. If your product or service doesn't align with their needs, no amount of marketing will convince them. That’s why its important to really know your audience and understand the customer journey so you tailor content according to the phase they’re in. 2. Does your ideal person feel like you're the right fit? Are you the person they want to work with? Because let’s be honest, even if they find you, they could still have concerns and questions. People buy from people. Specifically in service-based businesses. Your messaging should reflect your personality, values, and expertise. The key to effective messaging is understanding your ideal customer. This isn't just about demographics (age, location, position, etc.) it's about their needs, desires, and pain points.

Have you heard of the triple-C rule of creating content? Basically, your content should: Catch - Connect - Convert. So here are 3 ideas for you to use this week: Share a tip to improve your audience's situation in just 5 minutes a day. Share a relatable pain point or desire to ensure your audience you know exactly what they need. Share one main desire and preview how your offer helps in achieving it. PS: Have you checked out the Free Content Planning class yet? I walk you through a step-by-step process to plan your content in a simple and efficient way so you can move this task from your to-do list into your done list! 🤩 Find it in the classroom section. Happy creating.

Hello team! Please let me know your preference for our next Q&A session.

In the past 6 months, I have written more than 550 scripts for clients in the health/ nutrition industry, mental health industry, service-industry, and coaching industry. I write a between 12-30 posts per client each month. In addition to that, I have been consistently posting content and stories on my page too. I have noticed some patterns that make content more impactful and here is a main takeaway you can start implementing with your content too for better results. If the content has one specific takeaway, it is more memorable and more effective. For example, if you are sharing tips about public speaking, instead of listing 3 different ways to boost your confidence, focus on one specific point only, for example: How to "sound" more confident. Average content idea: 3 ways to speak confidently in front of a group: Prepare your material, practice infront of a mirror, speak slowly. Better content idea: 3 ways to speak confidently in front of a group: Speak slowly, take pauses, avoid monotony. (See how all these tips fall under voice only?) More specific, more memorable. PS: See how I implemented this tip in this post too? 😉 Let me know if you are interested in knowing the other 2 takeaways in future posts.

I know you didn’t start your business journey to become a full-time content creator. That’s why this community was created with YOU in mind - the busy business owner looking for easy-to-implement content strategies. Whether you're an established business owner or just starting out, there's always something new to learn here. 💭 I'll be sharing practical tips, updates, and ideas to help you create content that connects you with your audience and drives results {without spending more time on content than you do on your actual business}. Let’s make content planning and content creation easier. Let’s create, inspire, and grow. PS: Feel free to share your experiences, ask questions, and connect with other like-minded individuals. You can start by introducing yourself and telling us about your business below.