Reply with: 1. Your name and business 2. Where you are and what you sell (hotel, lodge, tours, agency) 3. The one thing you want to fix this month: Google, AI search, or direct bookings We reply to every intro. Dakota will point you to your first win. ^

Quick test. Grab your phone, open an incognito window and Google your exact tour name. Who comes up first? You, or Viator, GetYourGuide or TripAdvisor? If it's an OTA, someone who was already looking for YOU is clicking through to them, booking there, and you're paying 20 to 30% commission on a customer you found yourself. I built the OTA Gap Checklist to show you exactly where your website is losing those clicks and what to fix. It's the same checklist from my Tourpreneur session. What's inside: ✅ 20 Yes/No checks across 8 areas: brand search, AI search, tour pages, content, mobile speed, links and press, Google Business Profile, and direct bookings ✅ A free way to test every item (no paid tools needed) ✅ An automatic score out of 20 that tells you whether you're competing, leaking bookings, or letting OTAs own your name It takes about 30 minutes. You don't need to be technical, just have your website open on your phone. 👉 Get your copy here: https://docs.google.com/spreadsheets/d/1DdJFLDaTsp9YW863AEk8gh44OhcS8o3uZgjqKkRi2dk/copy Once you've done it, drop your score in the comments along with your lowest-scoring section. I'll reply with the first fix I'd make for your site.

Really glad you're here. Hit play on the video. It's me, Brishan, and Dakota telling you what this Class is, why we built it, and how to get the most out of it. Two minutes, worth it. Here's the short version; This is the Class where independent travel brands learn to win Google, AI search, and direct bookings. It's the same playbook we run for clients at Travel Tractions, opened up so you can run it yourself. Hotels, tour operators, travel agencies, and destinations, all in one place. You'll see the three of us around a lot. I head up strategy, Brishan runs SEM and content, and Dakota leads social. Tag any of us when you're stuck. What's inside: - The full direct booking course, free - A monthly live call, kept small so you get real time with us - Travel SEO and GEO courses - An AI prompt library that supercharges your marketing without sounding like AI - Monthly website reviews - Insider tips and the live experiments we're running - Behind the scenes on what we're building - Data and insights from 150+ Search Console and Analytics accounts Do these three things now: 1. Post an intro in the feed. Tell us what travel business you run and the one result you want more of this year. 2. Watch the Start Here Class. Fifteen minutes and you'll know where everything lives. 3. Add the next monthly call to your calendar and bring one real problem. That's it. Drop your intro in the comments and we'll say hi. Matt, Brishan, and Dakota

Let's get to know each other! Comment below sharing where you are in the world, a photo of your workspace, and something you like to do for fun. 😊