Hey team, after a lot of procrastination, I finally created my offer 🙂 I’d done this exercise last year, but revisiting it made one thing clear… it wasn’t great. This time, I rebuilt the offer with help from ChatGPT, and it surfaced a lot of ideas I genuinely hadn’t considered before. I’ve fully shifted my ICP to Architects running their own studios. They’re the easiest for me to work with and the people I actually enjoy doing business with. Builders are now my secondary ICP, which I’ll mainly target through messaging and content. Overall, it feels like I’ve hit a sweet spot. The offer is about 90% complete, and the rest will come from testing it. Right now, I’m revising my LinkedIn profile to match this ICP, then defining content pillars and getting started with posting. I haven’t built my outreach list yet, but that comes after the profile and content foundation are in place. After way too many weeks, it finally feels like things are clicking again 🚀 Looking forward to catching you all tonight (for me)!

Hope everyone’s week is off to a great start! Couple things to keep on your radar: 💬 AMA Today at 1 PM EST We’re live this afternoon. If you’ve got questions you want covered, you can absolutely bring them to the call…but if you already know what you want help with, drop a comment here. It gives us a little time to prep and make the session more valuable for everyone. 🚀 GSD Session — Friday at 12 PM EST Another focused work session to close out the week strong. Bring whatever you’re working on and let’s keep stacking small wins. ⭐ Member Spotlight (coming soon) We’re aiming for a session to feature founding members who are building cool things, looking for some guidance, but making progress in their niche. If you’re interested in being featured, send me a DM 🙋‍♂️🙋‍♀️ A Spotlight would cover things like: - What you’re building - What’s working / what’s still messy - A challenge you want group feedback on - A behind-the-scenes look at your process Super casual — just a chance for the group to get to know you and support your journey. 🎄 Holiday Season Setbacks This time of year gets busy fast. If you stay consistent — even in small ways — you’ll separate yourself from 90% of freelancers who disappear until January 2026. We’re here to help you keep that momentum going. See you all this afternoon!

Out of the 6 core services that I offer, I have officially finished 2 of the consultation presentations that I will be presenting to potential clients inquiring about these services. I have also posted the first official 'ad' promoting the 2 related services that I offer, and can I just tell you, those two presentations alone were completely daunting when starting from scratch. I was completely intimidated by where I should even begin to present these services, but I knew that I needed a visual, detailed and solid roadmap of how I would begin to sell the services when I do get a call, inquiring for the services, so ✔️✔️ and ✔️ It's been a good start to the week, I've divy'd up my time between my client, and the development of my content for the services that I have defined, hoping I can keep up the pace throughout the week!

Just today, I looked up Skool for 1:1 freelance mentors and an accountability partner/community. I randomly came across the lab and was hooked by the slides, and read that 2 amazing mentors who have years and years of experience are going to launch on January 1st. I don't know if I'm lucky or what, but really looking forward to the community. My biggest struggle has been accountability. I try to do everything in isolation. Already wasted 2025, now want to give my 100% in 2026!🙌🏻 Overcome procrastination and master sales/presentation in the first quarter. Btw, I'm an architect, and I design spaces for a living. For the past 4 years, I have worked remotely with architects, contractors, and builders in the US and the UK. (I live in Pakistan 🇵🇰)

Hey everyone — just wanted to take a moment today to say how grateful I am for each of you. Whether you celebrate Thanksgiving or not, today is still a good reminder to pause, breathe, and appreciate the progress you have made — even if it sometimes feels slow or messy. Like life…freelancing isn’t always easy, and the fact that you’re here, showing up, sharing wins, challenges, and intros…that means a lot. You’re the very first group inside The Lab — the founding members who will help shape what this community becomes. And Sam and I don’t take that lightly. Our vision is big…thousands of freelancers learning together, supporting each other, and building client pipelines that actually feel sustainable. But it all starts with this small group, right here. So thank you — truly — for being part of Day One. Hope you’re finding a little space today to rest, reflect, recharge, and be proud of yourself. Big things ahead. 🙌