I MADE A SMALL SHIFT. THAT HAD HUGE IMPACT.
I MADE A SMALL SHIFT. THAT HAD HUGE IMPACT. So in the last seven days, my community Mums Embracing Neurodiversity has gone from 0% to 21% conversion. And I want to be really super clear, this isnāt about numbers for the sake of numbers. This is about CONNECTION. This is about people feeling me, not just seeing content. Iāve been sitting quietly reflecting on what Iāve done differently, because Iāve felt a shift in myself since just before Christmas, and definitely since before the New Year, in how Iām approaching my business. My copy. My way of showing up. My own energy and nervous system around business. For a long time, I didnāt really know where or how I fitted in, so I became a bit of a chameleon. And thatās not what I want to do anymore. THE FIRST SHIFT - MY WORDS One of the biggest changes has been my copy. Itās now literally my full spoken words. No overthinking. No editing. No going back to change things because they donāt look āprofessional enoughā. My words, how I actually speak them. Iāve also changed the layout. Instead of following the copywriting style most entrepreneurs use, Iāve made it fuller. Fewer line breaks. Fewer gaps. More like how my brain actually talks. Iām really very clear on this, I donāt allow AI to change who you are, what you stand for, or your voice. But I do use AI, because of my neurodiversity. I struggle to stay focused. I struggle to get my thoughts in order. My dyslexia means everything can get jumbled. I fumble words. I lose words. I know what I want to say, but I canāt always access it. My written style has never matched my verbal style, and I realised I didnāt want to hide that anymore. I wanted people to feel like theyāre hearing my voice when they read my copy, like Iām actually there with them. Not some overly polished version of me thatās been labelled āprofessionalā by someone elseās standards. THE SECOND SHIFT ā HOW I SHOW UP The other thing Iāve done differently, and this feels so big, is how and where Iām showing up. Instead of going onto Skool thinking I need to interact with X amount of people or tick things off a list, Iāve shifted into REAL CONVERSATIONS. Not just with people in my niche. Just people.