Hi all, Jem here! 👋 I run an operations/VA placement business working mostly with ecommerce founders. Joined to learn from how this community thinks and trade notes. Looking forward to it. 🤓

Hey everyone, quick question about running ads for my digital product. I’m selling a faceless reels product and I’ve currently set my ad objective to Traffic. I wanted to ask if this is the right setup, or if I’d be better off using a different objective like Sales/Conversions instead. Also, for targeting — would you recommend selecting a specific target audience (based on interests)?

Hey everyone, I've been running meta ads for a while now, and much more recently i've been noticing very specific behavior that I can't seem to understand. I'll create a new campaign with new ads and it'll start getting results usually for 1-2 days. Most of the time there's a few creatives that are clear winners; however, very quickly meta stops giving them spend, they stop getting results, and the entire campaign begins to decline significantly. This has happened to me multiple times now - exactly like that. Very different from how my experience with Meta used to be