If holiday client gifts are on your list, there’s time to make something thoughtful. Start with the person you’d like to thank and when you need the gift to arrive. Those two details help narrow down what makes sense and what’s doable. Then try this: My client would reach for this when ______. In Episode 8, How to Choose the Right Client Gifts: The MADE™ Framework: I walk you through how to turn that answer into a gift idea. And if you’d like help getting it made, I handle the sourcing, production, and delivery. Listen to Episode 8 → Spotify or Apple Podcasts

I am so glad you're here. If you've ever spent money on branded products that went nowhere — got ignored, tossed, or quietly ended up in a drawer — this is where that stops. This community is built for business owners, brand builders, and marketers who are done treating merch like an afterthought and ready to use it as a real strategic tool. Here's what to expect: In the Classroom you'll find four core modules walking you through how to think about merch strategically — from choosing the right product to building loyalty and revenue. Each one is short, direct, and built around real decisions you'll actually make. Download the worksheets. Use them. In this community expect real conversations, honest answers, product feedback, sourcing questions, and examples of merch that works — and merch that doesn't. No fluff. Just strategy. I've spent 30 years creating over 1M products for brands from founder-led companies to Netflix and Coca-Cola. Everything I teach comes from what actually works in the real world. Now let's talk about you. Drop your answer below — one or all three: 🎯 What kind of business are you building merch for? 🎯 What's the #1 problem you've had with branded products in the past? (Too expensive? Wrong product? Nobody used it? Not sure where to start?) 🎯 What would a win look like for you in the next 90 days? Would you like a 1:1 chat with Barbara? Just send me a DM or post it in the chat when you introduce yourself, and I'll send you the link to book a personal call to help you get started with merch.

Working on something for business owners who want customers to come back because the experience was worth remembering—not because they got six reminder emails. I'm looking at the moments when a small, thoughtful gesture can do more than another marketing message. Where in your business could that make a difference? 👀

Working on something new for business owners who want stronger customer relationships, more repeat business, and referrals—without constantly chasing the next sale. Yesterday's conversation about staying connected with customers got me thinking. Staying in touch and staying top of mind aren't the same thing. I'm exploring ways to make your business memorable long after someone buys from you, becomes a client, or joins your community. Anyone else looking for a better way to do this? 👀

🔵 Email newsletters and follow-ups 🔵 Social media 🔵 Personal outreach or customer experiences 🔵 Honestly, I don't have a strategy Curious what's working for you. 👇