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Owned by Henry

Crust & Crumb Academy

1.1k members • Free

#1 Sourdough Community on Skool 🍞 Coaching, not judgment. Sourdough, starter, yeasted, enriched & every bread between. ✅ ProveWorth Certified ⭐⭐⭐⭐⭐

🌾 From Oven to Market

45 members • Free

🌾Turn your baking into real income. Learn to price right, sell legal, and sell out at farmers markets. For home bakers, no commercial kitchen needed.

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14 contributions to 🌾 From Oven to Market
Your starter didn't get harder to manage. The job got bigger.
A few of you asked about starter maintenance for bigger bakes, and it's a fair catch: I didn't cover it in the modules. So I built you a lesson instead of a comment reply. It's called The Market Levain. It covers the system I use for every market bake: keep the mother small, build only the levain you need, add a 10% cushion, and time the feed so it peaks when your mix schedule says so, not when it feels ready. There's a live calculator inside. Punch in your loaf count and it hands you the exact seed, water, and flour for your build. Sound on. I narrated the whole thing. 👉 https://swift-linden-x4dj.here.now/ Run your next bake through it, then post your build plan below. Loaves, levain target, ratio, feed time. We'll check the math together before market week checks it for you. ~Henry⭐🔥
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Your starter didn't get harder to manage. The job got bigger.
Hey! I've got something to show you.
I built out an example of what your storefront website is going to look like. I filled in placeholder info so you'd have something real to click through, but picture your own name, your recipes, and your products in there instead. Take a look: https://fromoventomarket.com/site/henry-test-storefront This is the kind of site that easily runs $3,000 on the open market. You're getting it FREE as part of what we're building together in From Oven to Market. Click around, and tell me what you think. Henry⭐️🔥
3 likes • 9h
@Candi Brown-McGriff This isn’t really my site. It’s one. I just kind of put together so that you can see what the website builder is capable of what it.
OK, I’ll tell you my secret sauce.
There’s a little something extra I do to my cinnamon filling that most folks won’t catch, and that’s the whole point. I add about an eighth of a teaspoon of nutmeg. No more than that. Nutmeg is strong, and you don’t want anyone biting into a slice and thinking “nutmeg.” You want it working quietly in the background, rounding out the cinnamon so the whole thing tastes deeper. Then I add a few drops of extract. Vanilla does the job just fine, but lately I’ve been reaching for banana. Same rule applies. Not enough to actually taste it, just enough to give the filling a sense of something different. People take a bite and can’t quite name what makes it better. That’s what you’re after. Henry⭐️🔥
OK, I’ll tell you my secret sauce.
0 likes • 12h
@Kim Cochran you can do both but nutmeg is such a powerful spice that you risk it overpowering your recipe unless you know what you’re doing I think when grinding or grating your own. Get some McCormick’s in the Little jar from Walmart just ashake or two at the most is all you need
Sourdough Starter from Scratch
I've never finished a starter before, and I want to start a new one so I can start making sourdough items. This may be a question for @Henry Hunter to answer, but I know there are a number of knowledgeable people out there who might also give me the answers I'm looking for. First: Since I want to sell, I'll need to make sure I have enough starter for the 6x batch. I know the standard is to start and discard at 60g, but how much should I start with so I can make that many loaves at once? Second: I've seen many posts about using different flours for starters. I plan on using Whole Wheat flour unless someone thinks something else is better for selling. I'd like to make the Country Sourdough be my base loaf if that changes opinions. Third: I've seen people mention they have a stiff starter. What does that mean? Or should I just wait until I have a starter and have become comfortable with it before I learn about that? Thanks for your help, everyone!
5 likes • 3d
@Stacey Avraham , thank you for pulling that over from the Stiff Starter Squad, and thanks to Candi for laying it out. Solid rundown, and most of it is exactly how I'd put it. The longer peak window, the heat resilience, the easier fridge life, all true. A stiff starter is a forgiving animal. @Kim Cochran Kim, let me add the one piece that trips people up. That "less sour, more yeast forward" part is real, but it comes from how you feed it, not just the low hydration. Fed on a schedule and used young, right near its peak, a stiff starter gives you that mild, almost sweet character. That's why it's the workhorse for brioche, panettone, cinnamon rolls. Let the same starter sit too long between feeds, though, and the density works against you. It starts banking acetic acid, the sharp vinegary kind of tang. So if mild is what you're after, the secret is rhythm. Feed it, watch it peak, use it close to the top. Candi's build is a good place to start. 3g starter, 15g water, 30g flour. That 1:5:10 puts you right at 50% hydration, and at 73 degrees you're looking at 10 to 14 hours to peak on a once a day feeding. Start there and let it tell you what it likes. Manna is a beautiful name for a starter, by the way. I saw you had a second question in there too. Let me come back for that one.
2 likes • 16h
Kim, great questions, and I love that you're thinking about scale before you even have a starter going. That's a seller's mindset. First, the quantity question. You don't need to grow and maintain a giant starter. Keep your everyday starter small, 60g is fine, and build up only when you bake. The night before your 6x batch, take about 50g of your ripe starter and feed it with 300g flour and 300g water. By morning you'll have roughly 650g of active levain, enough for six Country Sourdough loaves at about 100g each with a little insurance built in. Your small mother starter stays on the counter untouched, so you never risk the whole colony on one bake. Feed big only when the bake calls for it. Cheaper on flour too, and every gram counts when you're selling. Second, flour choice. Whole wheat is a great way to start a starter. It ferments faster because there's more wild yeast and nutrition on the bran. Here's what I'd do: begin with whole wheat for the first week to get it going strong, then transition to feeding with unbleached bread flour or a 50/50 mix. A white-flour-fed starter is more predictable, and predictable is what you want when customers expect the same loaf every Saturday. The flour you feed your starter doesn't lock in the flour of your bread. Country Sourdough works beautifully off a white or 50/50 starter. Third, stiff starter. That's just a starter kept at lower hydration, around 50-60% water instead of the usual 100%. It ferments slower and leans sweeter and milder. It's a useful tool, but it's a chapter two skill. Get your standard 100% hydration starter strong and predictable first. Once you can look at it and know exactly where it is in its cycle, then play with stiff starters. One more thing: don't rush the calendar. A starter is usually reliable enough for consistent selling around week three or four, not day seven when it first doubles. Give it time to develop strength and character before you put it to work. Check the Bread Authority for starter resources too: https://skoo.ly/bread-authority
🍞 New Tool: Price Your Loaf Calculator
We’re constantly upgrading the tools we put in front of you, and today I’m excited to share the new Price Your Loaf Calculator. This tool helps you calculate: ✅ Your true cost per sellable loaf ✅ The lowest price you should accept ✅ A suggested retail price with a 60% gross margin ✅ Ingredient, labor, packaging, market, and travel costs ✅ The effect of bread that may not sell You can name the bread you’re pricing, like My Market White or Country Sourdough, and your numbers are saved automatically in your browser. 🔒 Your information stays on your device. Return using the same device and browser, and your saved loaf will still be there. 👉 Use the calculator here: https://price-your-loaf-fotm.vercel.app/ Open Price Your Loaf You can also install it so it works much like an app: 📱 iPhone or iPad Open it in Safari, tap Share, then choose Add to Home Screen. 🤖 Android Open it in Chrome, tap the menu, then choose Add to Home screen or Install app. 💻 Computer Bookmark it, or use your browse. https://price-your-loaf-fotm.vercel.app/ ~Henry⭐🔥 ---------------------------------------- Want to see everything From Oven to Market has to offer, and whether it's the right fit for you? Take the 60-second quiz: https://bakinggreatbread.blog/bread-business-quiz/
🍞 New Tool: Price Your Loaf Calculator
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Henry Hunter
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@henry-hunter-5222
Founder, Baking Great Bread at Home (50K+ members). Cookbook author. Creator of Crust & Crumb Academy.

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Joined Jun 20, 2026
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