One of the biggest mistakes I see community owners make is assuming they should start with a paid community. The truth? Most communities are not set up for that yet. 🙁 In this video, I break down the 4 things that need to be in place before charging for your community and how to decide whether a free, freemium, or paid model makes the most sense for you. Watch the video here: https://youtu.be/LFJakvjBiOo After you've watched, let me know: Is your community free, freemium, or paid - and why did you choose that model?

Pete had been sitting on his course idea for 3 years. He knew his stuff. He had people asking him for help. But he couldn't figure out how to structure it, price it, or get anyone to actually pay for it. So it kept falling to the bottom of the to-do list. Then he sorted the one thing that was actually missing. 9 students. Over £4k. First cohort. I'm running a free live session today on exactly that missing step (and more)! Why Your Expertise Isn't Turning Into Clients (And The Simple Framework That Fixes It) 🗓 Tonight 7pm BST // 2pm EDT It's free. Just a clear framework and plenty of time for questions. Drop the word CLIENT in the comments and I'll send you the link.

What I learned about why experience alone doesn't sell For a long time I assumed that if someone had enough expertise, getting clients would eventually just… happen. They'd been doing the work for years. They had real results. Real stories. Real credibility. But it wasn't translating. I kept seeing the same pattern. Brilliant people sitting on decades of knowledge, genuinely able to help others, but stuck. Not because their experience wasn't good enough. But because there was a step missing between "I know my stuff" and "people are paying me for it." I thought the fix was always something like: get clearer on your niche, post more content, grow a bigger audience. Sometimes that's true. But often it isn't. The real issue is usually a gap. A structural gap between having something valuable and having a clear, simple path for people to say yes to it. I saw this play out recently with Matt, one of the people I've been working with. 30 years in conflict resolution. Deep, hard-earned experience in the non-profit world. Genuinely transformational at what he does. But he'd never sold or coached a course on it before. He had no idea where to start. Together we nailed his niche, got his Skool set up, and built a simple free lead gen through Facebook to bring the right people in. He just sold out his first cohort. 8 places. Gone. He's now running another masterclass to squeeze a couple more in. No huge audience. No complicated funnel. No quitting his day job. Just a clear offer, a clear path, and the right structure in place. That's what this Thursday's session is about. Why Your Expertise Isn't Turning Into Clients (And The Simple Framework That Fixes It in Your Spare Time Without a Big Audience, Complicated Funnels or Quitting Your Job) 🗓 Thursday 7pm BST // 2pm EDT I'll walk through: 1️⃣ The exact gap I see over and over again with experienced people 2️⃣ The simple framework that closes it 3️⃣ How it looks in real life (Matt's story and others included)

Are you a PC or MAC person? Right now over in Pinterest Skool PC is winning! Oh.. I am a PC guy..... all you Mac people try to change my mind! lol

Short answer? Yes… but only if you use it the right way. There’s a lot of noise out there: - “Pinterest is dead” - “It doesn’t work anymore” - “You need to post 50 times a day” 👉 None of that is true. Inside our community, we have a Pinterest Skool member who is: - A blogger - An Amazon Influencer - Currently getting 7,000,000+ monthly views Not from luck. Not from going viral once. From a simple, repeatable system. Let’s break down what’s actually working in 2026 👇 _____________________________________________________ 🔑 1. Pinterest Is Still a Search Engine (Not Social Media) Most people approach Pinterest like it’s Instagram — posting pretty images and hoping for engagement. That’s where things fall apart. Pinterest doesn’t prioritize likes or followers the same way social platforms do. Instead, it’s built around search behavior. Users go to Pinterest with intent. They are actively looking for ideas, solutions, and inspiration. That means your success comes down to how well your content matches what people are searching for. When your titles, descriptions, and pin topics align with keywords people are typing in, your content gets surfaced — even if you have zero followers. 📈 2. One Keyword Can Still Explode Your Traffic The biggest myth in 2026 is that you need to constantly chase new ideas. In reality, growth often comes from identifying one strong keyword and going deep on it. That’s exactly what our Pinterest Skool member did. By identifying a trending or high-demand keyword and building multiple pieces of content around it, they were able to dominate that search category. Instead of spreading effort across dozens of random topics, they focused their energy where the demand already existed — and that’s what led to millions of monthly views. 🎯 3. Multiple Pins = Multiple Chances to Rank One of the most common mistakes is creating a single pin per blog post and expecting results. On Pinterest, each pin is its own opportunity to rank in search. If you only create one, you’re limiting your reach significantly.