@Dr. Barbara Schreiber I’m a big fan of DM outreach when it comes to getting members to upgrade. That said, response rates from Level 1 and 2 members tend to be lower because they may not yet be fully engaged with the community or have experienced enough value to justify an upgrade. I agree with @Brenda Rigney approach of focusing on getting members to Level 3+. At that point they’ve engagement, are familiar with the community and have likely already received value from being inside. They’re much warmer prospects. The other advantage is that a DM conversation is 1:1 whereas content is 1:many. A personal conversation allows you to understand their specific goals, challenges and motivations, then position the upgrade as the solution to what they actually need. Instead of presenting a generic list of features and benefits, you can connect the premium offer directly to their situation. That makes the value feel far more relevant and increases the likelihood of conversion. I could go on and on 😅 but I will leave the rest for my upcoming session on DM outreach.

@Dr. Barbara Schreiber

@Kim Wright Kim! It’s so great to see you in here! 🥰

So honoured to be part of the Summer Camp Summit LIVE panel on marketing and sales! ☀️🔥 I'll be sharing how to show up so you sell in a way that feels good for you and your leads. The VIP Special 🎁 I put together a list of 5 networking communities you need to be part of this year if you're serious about growing your business through aligned connections and referrals. 🤝✨ This mid-year reset is such a powerful moment to recommit to the vision and I’m so here for it. Let’s do this! 💛🏕️