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Owned by Emily

Collective intelligence for established digital entrepreneurs: insights, referrals, opportunities and what's working now.

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Skool Scale Camp

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Skoot | CRM for skool

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7 contributions to Skool Scale Camp
💬 Why You SHOULD Be DMing Your Skool Members
Here’s the sign, the push AND the proof! 👀 @Brenda Rigney recently posted a great infographic summarizing what I taught during the recent Communities to Cashflow Bundle and I noticed a few members commenting and mentioning during the live that they aren’t really utilizing DMs in Skool or are hesitant to because they’ve gotten the ick from some of the messages they’ve received… totally understood. 😅 BUT LOOK AT THIS ⬇️ This screenshot is a collection of the responses I get from the DMs I send out. And THIS is exactly why I keep encouraging you to use your DMs! Now listen to my quick, passion-filled voice memo I just recorded outside the cafe I’m currently working from. 😂 (attached below) I got caught off at the end because of the evacuation phone alerts happening here in the Okanagan due to the fires but you get the point! Hope everyone stays safe, healthy AND DMing! 😉
💬 Why You SHOULD Be DMing Your Skool Members
1 like • 3d
@Gwen Roach the fire is still burning but thankfully my families houses are unaffected this far 🙏
2 likes • 3d
✨ Reminder: You can catch the replay of all the Communities to Cashflow Bundle sessions by purchasing the All Access Speaker Pass here: https://www.skool.com/skool-scale-camp/classroom/4a0527ad?md=93b75770024f4df8954c4d2760186aec&utm_campaign=skool_link_post&utm_content=a040b0815bcb400bb22eb6d280d760fb
Meet the Team 👋
Behind every great community is a team that keeps the conversations going, answers questions, celebrates wins, and makes sure no one gets left behind. @Lawson Lim Community Administrator @Emily Dawn Community Growth Strategist @Kimberly Armatys Community Moderator @Rayna Scott Community Moderator @Patricia Maria Ferreira Larrieux Community Moderator @Vanessa Choi Community Moderator Whether you need help navigating the community, have a question about a workshop, or just want to say hello, we're here for you. Welcome to Skool Scale Camp!! We're glad you're here! 🏕️
Meet the Team 👋
8 likes • 19d
Hey everyone! Excited to be here supporting you in your growth with both Skool and AI for your business. ✨ Looking forward to seeing many of you inside the bundle! Have you added my session to your calendar yet? 😉 If you're ready to get more sales through direct messaging, I'd love to see you there! Here's the link: https://www.skool.com/skool-scale-camp/your-next-sale-might-already-be-sitting-in-your-dms
1 like • 3d
@Jane Harbison
💸 DM to Upgrades
I've been reflecting on the session @Emily Dawn led us through on DM to Upgrades. Here are some gems I pulled out (see infographic attached)
Poll
45 members have voted
💸 DM to Upgrades
1 like • 5d
@Julie T Thanks Julie!
0 likes • 5d
@Brenda Rigney @Faith Adebayo The replay is available through the All-Access Speaker Pass linked above in Brenda’s comment 👆
Brand: Trust At First Sight with Morag Kent
Your brand is more than a logo. It's your name, your colours, your words, and the feeling people get the moment they find you. In this session, @Morag Kent shares how to build a brand that feels clear, credible and instantly trustworthy—plus the unique branding challenges every Skool community host should know. ADD TO CALENDAR About Morag Kent If you want people to remember you, trust you and join your community... don't miss this one. 💜 Communities to Cashflow Bundle 📅 July 27–31 🎁 100+ free resources + expert trainings 🔗 Grab your all-access speaker for $9 before July 27
Brand: Trust At First Sight with Morag Kent
1 like • 23d
@Amy Color
A little Help, please 😌
I run a Skool community for ambitious women in healthcare: 170+ members, Freemium model. German spoken. What I'm already doing: 💡 regular posts with questions, 💡 easy post with image/emoji/one-word reply formats 💡 doing polls regularly 💡 regular live calls (with great people giving wonderful masterminds, workshops, interviews) 💡 checking on my members what kind of input they need and want to move forward 💡 And I provide solid content in both free and premium classrooms. Two things where I'd love your actual experience: Free → Premium conversions. My premium classrooms have good, gated content. But upgrades are slower than I'd like. What specifically moved your members to cross that line? The framing, a specific touchpoint, a DM sequence, something else? Engagement beyond surface-level. The quick-reply formats work for reach. But how do you get members actually talking back and forth, not just clicking like or dropping an emoji? Would love to hear what's working for you right now. Thanks Barbara ❤️
7 likes • Jun 25
@Dr. Barbara Schreiber I’m a big fan of DM outreach when it comes to getting members to upgrade. That said, response rates from Level 1 and 2 members tend to be lower because they may not yet be fully engaged with the community or have experienced enough value to justify an upgrade. I agree with @Brenda Rigney approach of focusing on getting members to Level 3+. At that point they’ve engagement, are familiar with the community and have likely already received value from being inside. They’re much warmer prospects. The other advantage is that a DM conversation is 1:1 whereas content is 1:many. A personal conversation allows you to understand their specific goals, challenges and motivations, then position the upgrade as the solution to what they actually need. Instead of presenting a generic list of features and benefits, you can connect the premium offer directly to their situation. That makes the value feel far more relevant and increases the likelihood of conversion. I could go on and on 😅 but I will leave the rest for my upcoming session on DM outreach.
1 like • Jun 26
@Dr. Barbara Schreiber
1-7 of 7
Emily Dawn
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277 points to level up
@emily-penner-3287
Marketing Strategist & Community Builder | Helping entrepreneurs grow with strategies that work in the 2026 online landscape. Canadian based in Bali ✨

Active 6h ago
Joined May 31, 2025
INFP
bali
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