@Des Dreckett is here to turn small audiences into big revenue and I am officially a fan. A Londoner supporting Liverpool proves he is not afraid of a challenge. Welcome to the Yard where we build fast and ship even faster.

I was talking with @Chris Tangredi about YT in a commend thread and figured others might get something out of it. Now...I'm not a YT guru. I teach guitar. I probably can't help you grow your YT channel, and if you don't teach music I probably have no idea what video would work in your area. But...I have about 10M views over 3 years, a couple videos with over 100k views, and almost 30k subs. I also have recent videos that got less than 1,000 views, so take this as you will... 1) I write every video to one specific person Not “my audience.” One person. It's “Tim” - the student I helped the most and who bought all my products and was fun to teach. I’d picture what confused him, what he’d try, what he’d say, where he’d get stuck, what would finally click… and I wrote to that guy. 2) Title + thumbnail matter most (because you can’t teach someone who didn’t click) It’s all about the curiosity gap. You want "Tim" to think he knows what it's about (it'll help with xyz) but he isn't sure how, only that'll it'll work fast. So I put real effort into: - The pain they feel (for me it's embarrassment playing in public - emotional stakes) - Identity upgrade (sound professional > technique upgrade) - A situation (someone hands you a guitar, at a campfire, etc...) - A time / number (instantly, 2 min, 5 min, 1 thing, etc.) I've found taking ideas from other niches works better than copying other people. But it took me 100 tries to find 5-10 things that translated from cooking or finance or bootube to guitar. 3) I have a plan for every video My basic flow is: - Hook (reinforce the title/thumbnail so they instantly feel “I’m in the right place”) - this is scripted and I read it from a teleprompter - Right into the teaching (no long intro, no throat clearing) - these are bullet points. - I also plan at least 1 CTA to my Skool - usually after my 1st point (which is always the biggest win). - I end abruptly by saying 'now that you can (thing they learned in this video), you'll need to (next thing), and this video will teach it too you.' Often the video I plug is a VSL for my skool community. Not super salesy, but 'here's my teaching philosophy, come check it out for free.'

Everybody breathe… we got a guitar boss in the Yard. @Jake Galambos slid in Skool on Feb 1, 2024 and immediately proved you do NOT need perfection to shred… bro literally plays 4-finger mode like it’s a cheat code haha. Goose tried to harmonize with him… instantly went off-key and rage-quit. Show @Jake Galambos some Yard love in the comments 😁🧃🔥 #4. My mission (Learn YardLore🧃)

in 50 somethign days lets gooo