This is the moment we've been building toward. And we are inviting the first 100 coaches to join us as founders! ⬛⬛⬛⬜⬜⬜⬜⬜⬜⬜ 23/ 100 Claimed Today, we're officially opening the doors to the Global I AM Movement, and we're looking for our first 100 Founding Coaches. If you've ever dreamed of building a coaching business that creates real transformation—not just selling another course—this is your opportunity. As a Founding Coach, you'll be guided step by step through our brand-new 90-Day Coach Launch Accelerator. Over the next 90 days, you'll: ✅ Experience the I AM transformation yourself. ✅ Launch your own client-ready coaching community. ✅ Become an ICR Accredited Identity Coach. ✅ Start attracting and transforming your first members. ✅ Learn how to grow and scale your coaching business through the I AM Growth Engine™. But here's what makes this different... You're not building your coaching business alone. You're becoming part of a global movement where every coach strengthens the network, and every new coaching community expands our collective impact. Our mission is bold: To build the world's largest identity transformation movement—one coach, one community, and one transformed life at a time. If that mission excites you, we'd love for you to become one of the first coaches to help build it. Here's what to do next: Open the 90-Day Coach Launch Accelerator inside the classroom. You'll find your first mission waiting for you, along with the complete roadmap that will guide you from aspiring coach to leader within the Global I AM Movement. We're only welcoming the first 100 Founding Coaches in this launch. If you're ready to build something bigger than yourself... Let's make history together. COMMENT I AM IN BELOW To secure your spot as one of the founding members ⬛⬛⬛⬜⬜⬜⬜⬜⬜⬜ 23/ 100 Claimed

What was the most important thing you learned in this week’s Identity Coach™ Certification? 👀 Drop your biggest takeaway below! 👇 Besides that high heels most probably will not work for @Shaun Ferreira 👠 In the Northern Cape… (If you know… you know. 🤣) I can’t wait to read what stood out for you. Sometimes someone else’s takeaway becomes your biggest breakthrough. 💥 @Shaun Mason @Christine Jordaan @Christian Swart @Lindi Harmse @Eunize Engelbrecht @Thato Mokone @Katlego Sundani @Carina Naude Stroebel @Bongani Ngubeni @Rita Rank @Carolyn Melnick @Anna Goosen @Jose Marques @Jurie De Winnaar @Jothi Basdew @Monica Roos @Tamzyn Wegrostek @Lelanie Beytell-Merber @Ilse Venter @Gina Adam @Shaun Ferreira @Chané Potgieter @Estelle Viviers @Phillip Joseph @Prisca Tamayi @Charmaine Cassidy @Dalsie Mbuli @Jurie De Winnaar

Don't just dream big. Dream progressively. Turn today's impossible into tomorrow's reality, then build from there. Success is not one giant leap. It is many faithful steps taken consistently over time.

# 🚀 24-Hour Coach Identity Challenge Most coaches are waiting for confidence before they take action. The problem? Confidence is usually the result of evidence, not the cause of it. You don't become a successful coach and then believe in yourself. You start showing up as one, and the evidence creates the belief. So for the next 24 hours, let's build some evidence. ## 🎯 Step 1: Choose Your Coach Identity Complete this sentence: I am a coach who ____________________. Examples: ✨ I am a coach who changes lives. ✨ I am a coach who attracts ideal clients. ✨ I am a coach who gets paid for the value I create. ✨ I am a coach who builds meaningful communities. ✨ I am a coach who creates transformation. ✨ I am a coach who shows up consistently. ✨ I am a coach who leads with confidence. 👇 Post your answer below. ## 🧠 Step 2: Give Your Brain A Target Once you've chosen your identity, say: "Brain, show me evidence that this is true." Your brain is constantly filtering information. Today, you're giving it a new assignment. ## 🔍 Step 3: Collect The Evidence For the next 24 hours, actively look for proof. It could be: 💬 A meaningful conversation. 🔥 Someone engaging with your content. 🎯 A new lead. 🤝 A referral. 🌱 A breakthrough with a client. 🙏 A message of gratitude. 💪 A fear you acted through. ✅ A commitment you kept. ⭐ A moment you showed up as the coach you're becoming. Every time you notice something, say: Evidence. No win is too small. ## ⚡ Step 4: Take One Aligned Action Ask yourself: "What would this version of me do next?" Then do it. 📩 Send the message. 📞 Make the call. ✍️ Publish the post. 🔄 Follow up. 💬 Start the conversation. 🚀 Make the offer. ❤️ Serve someone. Act as if that identity is already true. ## 📚 Step 5: End The Day With Proof Stacking Before you go to bed tonight, take two minutes and list every piece of evidence you collected. Complete this sentence: Today I saw evidence that I am a coach who ____________________.

Who would like to join me for a Cyber Coffee? No presentations. No slides. No breakout rooms. No awkward icebreakers where you have to describe yourself as a kitchen appliance. Just a bunch of interesting humans having a chat. I'd love to get to know you better, hear your story, learn what you're working on, and have a few laughs along the way. You can also ask me anything about coaching, business, community building, life, or that weird journey that somehow led me to train 35,000+ coaches around the world. Think of it as grabbing a coffee with friends, except nobody has to drive anywhere and the coffee is significantly cheaper. If you'd join us, drop a ☕ below and I'll put something together.