I am so stoked to find out that I made it to level 8. 🥳🎉🍾🎊🙌

The "10,000 hour" idea was popularized by Malcolm Gladwell in his book Outliers. The take-away is that top performers in any field have typically invested 10,000 hours or more of practice into their skill, and typically in a deliberate and structured way that achieves results. We learn how to get to this 10,000 hours in the best and most enjoyable way in my community: skool.com/guitar VIP Ad approved by @Jack Robinson aka Charlie West

Skool quote of the day

Yeah, for most beginners, the ʻukulele is the easier on-ramp compared to guitar: it’s smaller, it’s only four soft nylon strings (way nicer on your fingers), and the chord shapes are usually simpler, so you can start playing real songs faster. But, once you get into advanced stuff, that “easy” advantage shrinks, it can get just as technical as anything else. We learn this easy to learn, hard to master instrument in my community, Ukulele Nerds. VIP AD approved by @Jack Robinson aka Charlie West

I was talking with @Chris Tangredi about YT in a commend thread and figured others might get something out of it. Now...I'm not a YT guru. I teach guitar. I probably can't help you grow your YT channel, and if you don't teach music I probably have no idea what video would work in your area. But...I have about 10M views over 3 years, a couple videos with over 100k views, and almost 30k subs. I also have recent videos that got less than 1,000 views, so take this as you will... 1) I write every video to one specific person Not “my audience.” One person. It's “Tim” - the student I helped the most and who bought all my products and was fun to teach. I’d picture what confused him, what he’d try, what he’d say, where he’d get stuck, what would finally click… and I wrote to that guy. 2) Title + thumbnail matter most (because you can’t teach someone who didn’t click) It’s all about the curiosity gap. You want "Tim" to think he knows what it's about (it'll help with xyz) but he isn't sure how, only that'll it'll work fast. So I put real effort into: - The pain they feel (for me it's embarrassment playing in public - emotional stakes) - Identity upgrade (sound professional > technique upgrade) - A situation (someone hands you a guitar, at a campfire, etc...) - A time / number (instantly, 2 min, 5 min, 1 thing, etc.) I've found taking ideas from other niches works better than copying other people. But it took me 100 tries to find 5-10 things that translated from cooking or finance or bootube to guitar. 3) I have a plan for every video My basic flow is: - Hook (reinforce the title/thumbnail so they instantly feel “I’m in the right place”) - this is scripted and I read it from a teleprompter - Right into the teaching (no long intro, no throat clearing) - these are bullet points. - I also plan at least 1 CTA to my Skool - usually after my 1st point (which is always the biggest win). - I end abruptly by saying 'now that you can (thing they learned in this video), you'll need to (next thing), and this video will teach it too you.' Often the video I plug is a VSL for my skool community. Not super salesy, but 'here's my teaching philosophy, come check it out for free.'