After Hours Reviewing All Of Your About Pages: I Have a Theory, Help Me Prove or Debunk It
⚠️ Note: This is one of those posts where you'll want to read the entire thing. (Forgive the length) So, yesterday I finished reviewing every single Skool that was shared in the: 'Tis The Season. Drop Your Skool. Let's Sharpen Each Other post from this weekend. First off: you all showed up. The pages were strong. Real positioning. Real credibility. Real heart. Also, I'm not gonna lie, I expected it to feel like a chore. It didn't. I actually enjoyed it. A lot of you are building something real and it shows. But here's what's been running through my head since. I have a theory: Most people who find your Skool have already decided to join before they even land on your about page. Think about it. They saw you in a comment. They clicked your profile. They liked your energy. They followed a link someone shared. By the time they hit your about page, they're just looking for confirmation, not convincing. Which means we might be over-optimizing the wrong thing. I want to test this. Help me out. When you joined BBC, what actually got you here? Vote and be honest. This isn't about ego, you all can hurt my feelings if need be, I don't mind being wrong. I'm trying to figure out where conversions actually come from when all is said and done. Why this matters: I've been deep in research mode lately. Looking at who's hitting 30K MRR. Who's crossing 100K. What they're doing differently. And something keeps coming up: distribution beats decoration. The best about page in the world doesn't matter if nobody sees it. The question is how do you get seen, and what makes someone click join before they've read a single word? Here's where it gets interesting. One of the tools I'm building into the Skool Connect suite will let you A/B test your about pages. You'll be able to set up three or four different versions, and it tracks which one converts the highest over time. Then the winner will stick automatically.