You don't watch a webinar on it. You don't buy a course on advanced molar technique. You don't do six hours on a Sunday to make up for skipping it all week. Two minutes. Twice a day. Every day. Boring. And it works. (Mostly. I'm British.) Here's the thing. Getting customers works exactly the same way... and almost nobody treats it like that. Most people I talk to have a funnel, a lead magnet, a content calendar, a CRM they've half set up and a folder of AI tools they've logged into once. Ask them who they messaged yesterday and it goes very quiet. It's not laziness. It's confusion. Every new thing you add makes the whole thing harder to see. And you can't be consistent at something you need a diagram to remember. I know because I was the worst for it. $80,000 to $120,000 on courses, tools and programmes, finding out what doesn't work. I had a plan for my plan. What actually worked was almost embarrassing. Find the RIGHT people. Connect with them. Say something useful. When someone's a fit, Invite them. 30 to 45 minutes of outreach and sales a day. Including the days I didn't fancy it, which was most of them. That's what paid $296,733 in the 18 months after my first son was born. Not a clever funnel. The daily rep. (And with two small boys in the house, anything complicated doesn't make it to Wednesday anyway.) So before you add anything new, ask two questions: "Is this simpler than what I'm doing now?" "Will I still be doing it on a bad week in six months?" If it's two no's, it's not a strategy. It's an electric toothbrush with an app. You'll use it twice and it'll live in a drawer. ❌ Rebuild the funnel. Again. ✅ Message 10 people who already know you. Today. I'm not saying simple is easy. Doing the same boring thing every day is the hard part. That's exactly why it works... most people swap it for something shinier. You're in here, so you already know the simple version. Two minutes. Twice a day. What's the one thing you've been overcomplicating? Tell me below and I'll give you the simple version back. 👇

There's a new AI tool every week. I think two launched while I was typing that sentence. And every one comes with the same promise. This is the one. Plug it in and the customers turn up. So people sign up. And sign up. And sign up. Here's a question. Not for the comments, just for your own head: How many AI tools have you signed up for in the last year? And how many are you still using? If there's a big gap between those two numbers, you're not alone. And it's not because you're bad with tech. It's because you've bought a sat nav without deciding where you're going. A sat nav is brilliant. Genuinely. But with no destination, all it can do is sit on the dashboard saying "recalculating". That's what most AI tools are doing in most small businesses right now. Recalculating. At twenty-something dollars a month each. Bit of honesty from me. I once spent six months trying to sell AI automation services. Sold none. Looking back, I was selling sat navs to people who didn't know where they were going. So here's the order that actually works: Map first. Tools second. The map is Find · Connect · Invite. Who you're after, how they get to know you, and how you invite them to the next step. Once you know the route, AI is brilliant at the boring 80% of it. Building lists. First touches. Follow-up. Reminders. Booking. Reporting. The other 20% stays human. The conversation. The relationship. The judgement about who's actually a good fit. (You could automate that bit too. It would sound like a bot. People can tell.) Human-first, automated underneath. That's the whole philosophy. Because tools without the map are just a more expensive hope strategy. So before you sign up for the next one, ask yourself one thing: Which stage of the map is this for? If you can't answer in a sentence, it's a sat nav with no destination. Close the tab. You don't need more tools. You need somewhere to go. Then the ones you're already paying for start earning their keep. Jack :)

Right. The third stage in here is Invite. Not Close. That wasn't me being polite. It changes what you actually do. A close is something you do TO someone. An invite is something you offer. They can say no. That's the point. You don't need a closing script from a man on a stage shouting about objection handling. You need to know how to ask someone round for dinner. Think about it. You don't ambush a mate with it. You don't make them sit through a 40-minute presentation on your lasagne. And you definitely don't text "just checking in" four times because they said they're busy Saturday. You tell them when, what's on, and that it's fine if they can't make it. That's an invite. Getting customers works exactly the same way. The invite is the smallest part of the 30 to 45 minutes a day. Usually one line. It's also the line most people never send. Here's how I'd do it. STEP 1: Only invite people who've told you the problem If they haven't said, in their own words, that something's wrong, it's too early. Go back to Connect. The test: can you finish this sentence with their words? "You said ___." If not, don't invite yet. You'd be asking someone to dinner before you know their name. STEP 2: Invite them to the smallest useful next step Not "do you want to join my 12-week programme?" The smallest step that's genuinely useful to them. Usually one of three: A) A conversation. A call, a coffee, whatever you call it. B) A sample. Something free and useful before anyone gets on Zoom. C) The thing itself, if it's small and they've already asked about it. Big invites get big no's. Small ones get yeses. STEP 3: Say what it is, plainly What it is, how long it takes, and what they get out of it. One or two lines. (Would a 20-minute call be useful? I'll go through [their problem, in their words] and you'll leave with [one specific thing], whether we work together or not.) Notice what's not in there. No "hop on a quick call". No "pick your brain". No "explore synergies".

Most outreach is us chasing them. This flips it. You buy a $40 bottle of wine. You put a combination lock on the cap. You post it to the MD of a company you'd love to work with, with a one-page letter. The letter says, roughly: the bottle's yours, the code's with me, ring this number and I'll give it to you. Dan says they ring, and I can see why. Try leaving a locked bottle of wine on your desk and not reading the letter. That phone call is the meeting most people never get. Results vary. Don't drink, or they don't? A tumbler or an AirTag with a cable lock does the same job. Same letter, same lock, same call. It isn't mine. It's Dan Wardrope's, and he's put the whole thing in a free guide: the letter template with the blanks to fill in, the non-alcohol gifts, how to build your Dream 100 list with AI (addresses and mobile numbers included), the follow-up scripts, and a database of 350 million contacts to build the list from. Dan teaches the bottle. I teach who gets the bottle, and the 2 or 3 normal messages you send on LinkedIn in the month before it lands, so it arrives from someone they recognise. That's the bit in here. Comment LOCKED and I'll DM you the guide and my notes on who to send the bottle to. Full disclosure: the guide is on my affiliate page for Dan. It's free, and you'll get emails from Dan with it. I may earn a commission if you join Dan's community or Topa through my link. You pay the same. P.S. Rather not comment in public? DM me LOCKED instead and I'll send the same. Selling to private individuals rather than businesses? Skip the bottle, keep the messages. And post a photo when your first one goes out. I want to see it.

Welcome in. Short version of what we're about. Feast or famine. One great month, then silence. Most of us in here have had it, and it isn't a leads problem. The way we fix it is Find. Connect. Invite. Most people find the right person and go straight to the pitch. We put a step in between: 2 or 3 normal messages, 30 to 45 minutes of outreach and sales a morning, by hand. Then we invite. Nobody gets closed. Putting Connect between Find and Invite is how I went from zero clients to $296,733 in the 18 months after my first son was born. Not a promise. Results vary. New? Start Here, Lesson 4. One copy-and-paste message to 10 people who already know you. 20 minutes. In my experience, 2 to 4 replies in a week. https://www.skool.com/leads-for-life/classroom/1b58e203?md=8e447359c3074b6c9d79eacc5eca17f9 Sent your 10? The 3-minute scorecard shows which of three leaks to fix first. https://www.skool.com/leads-for-life/classroom/1b58e203?md=896536ae1b1247b1b70d67dcad570e6a Then post one line below: what you sell, and who to. I read every one. The whole map on one line: https://www.skool.com/leads-for-life/find-connect-invite-the-whole-map-on-one-line How it works in here: we post our numbers, ugly ones included. "Sent 10, got 2" is a good post. "Sent 0" is a good post too, because then we can fix it. The only thing that doesn't work is stopping. Running this month, free: the padlock bottle. It changes most months. If you ever want booked calls in 30-45 minutes a day, every message written for you, that's Premium: $9 a month. Cancel in one click. No rush. https://www.skool.com/leads-for-life/plans In here we're LIFErs. Not a cult. We just needed a word.