I posted this in the BuildLab Community too but here is a summary of some of the takeaways from this weekend's LIVEathon. This weekend I decided to give myself a little challenge. Mike is always telling us to go live for at least an hour everyday so I thought to myself, “I wonder what would happen if I went LIVE for 12 hours a day for 3 days in a row. With that, the LIVEathon was born. Yep, I went LIVE for 12 hours on Saturday, 12 hours on Sunday and 10 hours on Monday. It was a very interesting experiment that generated a lot of intriguing results and lessons. I have included a summary below but feel free to ask any questions that you may have. 1. There is some sort of momentum that builds the more you go LIVE. My following was growing but the viewership and the engagement grew from day to day and session to session. Prior to this weekend my average viewer count would have been 10-20 and peaked at just below 30. During the LIVEathon it peaked at just below 90 and averaged 20-35 or so. 2. My follower total grew by about 350. 3. My Skool community more than doubled doubled in size from 24-51. 4. I sold 3 offers 5. I generated approximately 34 hours of content. 6. All the new followers and traffic also reignited views on some of my posts that had stalled and we’re not receiving views. A couple of other things that deserve to stand alone are: - I spoke my message for 30 hours and is now super tight. It’s so tight that now I am in testing phase where I am intentionally playing with subtle nuances and watching for how the audience responds. - Having gone through this experience, I would have talked more about and push more of the audience towards my free community. As soon as I started talking about it more, my skool started to gain momentum. If you have any specific questions, please feel free to ask away. My brain is pretty well mush at this point so if any other key learnings come to mind later, I will update the post to include them. In conclusion, Just Go LIVE!!

Good morning, everyone! Happy Fired Up Friday! 🔥 Today, I want to share with you the electrifying story of Arnold Schwarzenegger, a man whose life is a testament to the power of vision, ambition, and relentless pursuit of goals. Arnold's story is not just about physical strength but also about the incredible mental fortitude required to achieve the unthinkable. Born in a small Austrian village, Arnold had big dreams from an early age. He was captivated by the idea of moving to America and becoming the greatest bodybuilder in the world. Despite facing skepticism and a lack of resources, Arnold’s dedication never wavered. He trained with unmatched intensity, using every setback as a stepping stone towards his goals. His hard work paid off when he won the Mr. Olympia title not once, but seven times, cementing his legacy in bodybuilding. But Arnold didn’t stop there. He had his sights set on Hollywood, aiming to become a leading man despite being told his accent, name, and physique were too unconventional. Through sheer determination and hard work, he broke through the stereotypes, starring in blockbuster hits like "The Terminator," and became one of the most iconic actors in action cinema. Arnold’s journey didn’t end with Hollywood success. He ventured into politics, becoming the Governor of California, and used his platform to enact significant changes and inspire others. What can we learn from Arnold Schwarzenegger’s journey? It’s that no dream is too big, and no goal is unattainable. Arnold’s life shows us that with unwavering dedication, hard work, and a positive mindset, we can overcome any obstacle and turn our dreams into reality. So, on this Fired Up Friday, let’s channel our inner Arnold. Let’s embrace our ambitions, work tirelessly towards our goals, and never let anyone tell us that something is impossible. Whether it's a personal aspiration, a professional target, or a fitness goal, remember that your determination and perseverance are your greatest strengths.