This week, I closed sales live on my virtual event for the very first time in 10 years! Here’s what I changed: 🔹 I named the real consequence of “not doing it.” Instead of keeping it abstract, I drilled into the true consequence: how it shows up in the body, in health issues, in money patterns, in relationships. Suddenly, my program wasn’t “nice to have” — it became urgent. 🔹 I stripped out the features and benefits. There was no “Here’s what you get” slide. I stopped selling bullet points and focused on the result. They didn’t need a checklist; they needed clarity on what life looks like on the other side. 🔹 I separated the “no’s” from the “maybe’s.” At the end, I released the people who were a definite no — with love. Then I stopped the recording and stayed on with the ones who were on the fence. That created an intimate space where the real fears surfaced, and I could address them directly. Result? 15% made the decision on the spot. ✨ Lesson: Sometimes it’s not about saying more — it’s about going deeper, removing the noise, and making space for the people who are truly deciding.

@Dan Harrison - awesome ad content: clear - visual and ninja af. https://fb.watch/sxL94Ue7sF/

I'm excited to share that I've completed my nine-step framework, which is now available as a book (ebook) via my site (and hopefully soon-to-be paperback via Amazon). The book encourages folks to take the next step of scheduling a strategy session, as Aaron recommends. I want to clarify that the intention behind this book is NOT to replace me nor to render my services obsolete. Instead, I created the book to use as a lead generation tool, establishing me as an authority by following the steps in Aaron's materials for creating videos--but I turned mine into a book. The book is not perfect. But it is finished. For now. As my therapist says, release my work and adjust as I go instead of holding back forever waiting for 'perfection.' The content, including the internal workbooks, is designed to create a sense of overwhelm for those who delve into it as well as create authority for me. For the savvy individuals, employing the nine steps alongside the included bonus section's prompts can potentially replace my direct guidance. If they are that advanced they probably are not the clients for me anyways. However, I understand that running a business is demanding, and many entrepreneurs may find it challenging to navigate the extensive process outlined in the book while managing their companies. Or so I hope ;) I've recorded nearly 100 videos, some recorded live in parks or on a couple beautiful California beaches, and others were recorded in front of cellphones or a web cam at my desktop or home office following Aaron's materials. Didn't like any of them. The framework is perfect. I do not care for working without a teleprompter. Is just me. I'm not a procrastinator. I struggle with perfectionism. Which in turn creates procrastination. Here's hoping rolling out the ebook and later the paperback gets me off that fence. Oh. The cover art is not finished. It is a working mock up for now. Is pretty close to the real deal tho. Anyhow, I welcome any constructive feedback. Your insights are greatly appreciated!

There is a new Melon theme template that you can use for a course or lead magnet when you launch the course builder or lead magnet builder in Growthworks that we think will look fantastic to your prospects and customers! The addition of Growthworks AI makes this a faster, simplified process for building out a complete campaign for creating content and assets that look more professional. Melon New Course Template: CLICK HERE Melon New Lead Magnet Template: CLICK HERE Also, don't forget that if you have Growthworks AI, you can have these built out for your exact service or product in great detail with a few clicks of a button and a few rounds of using Brainstorm AI to make any final adjustments! Our goal is to continue to roll out new templates and designs for Lead Magnets, Course Slides, Roadmaps & Design Studio Cheatsheets, so if there is something you have been hoping for or ideas that you believe would be great for a new template or theme, please let us know! PS - let us know in the comments if you love them!!!