In 2010, a man named Bang Si-hyuk started a small music company in South Korea. He formed a seven-member boy band called BTS to create something different in the K-pop music industry. Most big companies made perfectly polished groups, but BTS chose to sing about real emotions and personal struggles. They started as a poor startup with very little money and lived together in a tiny room. They bypassed big television networks by using social media to connect directly with their fans. Eventually, BTS made history by becoming the first K-pop group to top the Billboard Hot 100 chart and brought billions of dollars to the South Korean economy. Get all the PDF summaries here: https://www.skool.com/believenation/classroom