It’s about them. The second someone lands on your Skool community, they’re asking one question. “Is this for me?” Most About pages answer the wrong one. They list features. They talk about themselves. They say things like “a community for people who love [niche].” That tells someone what you are. It doesn’t tell them why they should stay. Here’s what actually works. Call out who it’s for, specifically. Name the problem they’re already feeling. Show them what their life looks like after they’re inside. Example “This is for the burnt-out fitness coach who has clients but no community holding them accountable between sessions.” That one sentence does more work than three paragraphs of features. I’ve gone deep on this, pulling apart what makes About pages convert versus ones people scroll past. The pattern is always the same. Get to the point fast People just need to know who it’s for, what they get, and why they should join and stay. Nothing else really matters. Your About page is your first impression and your first sales pitch. Most people set it once and never touch it again. 🚨 I’ll pin 📌 a prompt from my Ultimate Skool Playbook AI prompt bank that’ll help you write a high converting About page. If you use the prompt and tweak yours, drop your about page text below with your community link 🔗 I’ll give you some feedback, and you might find someone it speaks to.