Most founders think “I bought it, so I own it.” Not quite. The fastest way to tank your valuation—or let a contractor walk off with your code—is skipping the IP basics. In my new video, I break down (tactically, not theory): - 🔤 Trademarks: naming that actually protects your brand (™/℠/®—when to use which) - © Copyrights: the “work-for-hire” myth + how to lock down contractor-created assets - 🛡️ Trade secrets: prompts, datasets, and workflows—what to share vs. keep in the vault - 📥 DMCA takedowns: how to get copycats removed from platforms (fast) - 📃 Licenses: internal vs. commercial use, per-user vs. enterprise, and open-source “gotchas” (MIT/Apache vs. GPL) - 👉 Watch it here: https://www.youtube.com/watch?v=79SVy_yNlbY Question for you: What’s the one IP area you’re least confident about right now—trademarks, contractor ownership, or open-source compliance? Drop it below and I’ll point you to the right next step.

Curious, but not unexpected development, with one of the data scrapers being taken down. We talked about this in today's Intellectual Property 101 for AI Entrepreneurs legal masterclass. This goes back to your AI tools need to comply with the terms of service/use for your providers/vendors. I think the particular scraper in the image was scraping LinkedIn data. This is going to affect lead generation services. Your thoughts? Is anybody building lead generation workflows?

I love Skool! After consistent effort for 30 days, I got my fire icon. I don't know exactly what it means or how to best use it. Regardless, this community is growing, more entrepreneurs are getting legal education... my mission is moving forward. Thanks for being onboard!

Most founders assume paying a contractor or freelancer means they automatically own the work.The truth? Without a signed IP assignment, you might just be renting your own product. In this video, I cover: ✅ Why contractors still own code, logos, and assets you paid for ✅ The investor red flags that can tank your valuation ✅ What every founder needs in place to truly own their startup’s IP 👉 Watch the full breakdown here: https://youtu.be/65b6PIdOCPw -- Attorney Tatyana