Financial advisers – how often do you experiment with your marketing? Do you ever just take a punt on a hunch? I’ve always said it’s worth building a little slack into your strategy so that when you hear something on a podcast, read a blog or listen to a speaker say “try this” – you’ve got the bandwidth to give it a go. Sometimes those small tweaks lead to big results. For example, we once tested slightly changing the wording on an adviser’s “Contact us” button - resulting in 63% more people getting in touch over three months. Moving testimonials from one part of a homepage to another - resulted in a 101% increase in enquiries. Adding just two small words to a page - resulted in 28% more people making contact. Getting website visitors to take action on an adviser's website (or LinkedIn profile) is tough – but you’ll never know what could happen until you try. And sometimes the gains can be startling. Right now, one of the most effective changes you can make is to add a scorecard, assessment or quiz to your site (or even your LinkedIn profile). Instead of asking people to “get in touch”, invite them to do something else (like take an assessment or quiz) which gives them value while giving you a lead. In another of this year's experiment's, simply adding an eGuide doubled the number of enquiries an adviser received. But adding a scorecard generated more than eight times as many direct enquiries – and delivered hundreds of additional qualified leads on top. On Monday 29th at 1.30pm I’m running a quick Lunch & Learn session where I’ll show you just how powerful scorecards can be - here's where advisers have been registering