AI is making a LinkedIn problem worse right now; and most of us building AI offers are walking straight into it. A few weeks ago I onboarded a founder who'd been working with a strategist using AI tools to mass-produce his content. Daily posts. Beautiful carousels. Reels. The whole machine running at full tilt. Three months in: → 500,000+ impressions → Hundreds of comments → Zero sales calls → Zero inbound enquiries → Zero pipeline The AI wasn't broken. It was doing exactly what it was told. The strategy...now that was broken and AI just made it broken at scale. Here's the trap I'm watching midlife founders walk into right now: AI makes content cheap to produce. Which means everyone is producing more of it. Which means the bar for what actually converts on LinkedIn has gone UP, not down. More content ≠ more leads. More reach ≠ more revenue. If you're building, launching, or monetising AI offers and you want LinkedIn to actually move the needle for you, here's what's working across the client accounts I'm watching every week: 1. Use AI to research your audience, not just to write to them. Feed your call transcripts, sales objections, DM conversations, and customer feedback into a model. Ask it to surface the patterns you're missing. The questions your buyers are actually asking. The language they use that you're not using back. That's where the gold is; most people skip it and go straight to "write me a post." 2. Use AI to clone your voice, not replace it. The "sounds robotic" problem is real, but it's solvable. Build a voice model from your actual content — your past posts, voice notes, livestream transcripts. Then use it as a writing partner, not a writing replacement. The output should sound like you on your sharpest day, not like a LinkedIn template generator. 3. Build for depth, not just frequency. LinkedIn is rewarding learning content right now — articles, in-depth videos, newsletters that actually teach. Five posts a week of shallow AI-generated takes won't out-perform one piece of long-form content that genuinely helps your buyer think differently. AI is brilliant at helping you go deep faster. Use it that way.

One of the best ways to grow is to support each other on Skool. So let's do that 👇 Drop a comment with: 1. Your Skool community name + link 2. Who it's for (𝗶𝗻 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲) 3. What members get when they join Then scroll through and join 3 communities that genuinely interest you. Not to game the algorithm. Not for a follow back. Because you're actually curious and want to connect with people building cool things. Let's help each other get those wins 🙌

Amazing how this group is growing with your guidance! Just wanted to recognize this! Perhaps everybody who wants to say thank you, gives a warm applause to our Brenda!

Thanks @Tracy Holmes @LM Sharron @Lila Z Rose @Monna Tang @Lorri-Lynn Roche @Deb Jang for the meet up this morning. It was great to connect about business, Skool, midlife, goals, kids, dogs and more!! And thanks Vancouver for bringing the sunshine and incredible Spring weather!! ☀️🌷 Next meet-ups: - Pittsburgh May 4 - Mississauga May 8 - Vancouver May 22 - Chicago June 25 Dates will get posted in the calendar soon. Stay tuned!!

Let's add some colour. Just post a few pictures. It doesn't matter whether they're of you, your dog, or a landscape. Whatever you want 😃