💥 If you don’t have a massive following, your book title has to do the heavy lifting. On Amazon, people aren’t browsing for fun—they’re searching for solutions. That means your title needs to immediately tell the right reader, “this book is for you.” 🔥 This is exactly why I always start with keyword research and choose topics with: - Strong search demand - Lower competition Example 👇 Let’s say your keyphrase is “How to Parent Kids with Anxiety.” That phrase gets around 475 monthly searches. 👀 In this case, your title should either: - Use that exact phrase, or - Be very close to it Why? Because when your title matches what people are already typing into Amazon, the algorithm naturally knows who to show your book to. Now, this changes a bit on platforms like TikTok. People on TikTok usually aren’t there to shop. They’re there to scroll, feel something, or relate. That’s why books that perform well on TikTok often lean more emotional. For the same topic, a TikTok-friendly title might look more like: “When Your Child Worries About Everything” or “Raising an Anxious Child in an Overstimulated World” Different platforms. Different intent. Amazon = clarity and search alignment and TikTok = emotion and relatability You can blend both—but you need to be intentional. ❓Are you leaning more toward a search-based approach or an emotional appeal?

We had a flood of new members this week, so I just want to take a moment to appreciate all the new friends who have found their way into this community. 💙 💥First huge congratulations to @Fiona Emley for leveling up 🔥 and taking advantage of the book challenge course, which teaches you all the basics to self-publish your first book. What I love is that both she and her mom @Gale Bates are working on their books and inspiring each other together. When I was on Gale's podcast, I spoke about the importance of having an accountability buddy, and it's great when you and a friend or family member can work on something of your own, but also support each other. If you don't yet have an accountability buddy, you can certainly find one in this community. For all of you who are new here, please start in the 👉CLASSROOM because the mini course FUTURE AUTHOR ENERGY will help you get more clarity on your book idea. When you're ready to upgrade to more support, you can👉 UPGRADE TO PREMIUM HERE. **NOTE: For PREMIUM MEMBERS, I usually hold a weekly workshop, but we will not have one this week as I am going on a family vacation and taking the little one to ORLANDO for some much-needed sunshine and to get out of freezing weather. I have a Book Outline Workshop happening 1/28 at 7:30 Central Time.**** @Kimberly Stebbins @Lorenzo Tartamella @Sebastiano Siviero @Loretta Arey @Navjot Batti @Betty Harrison @Zuzel Casado @Wydell Conley @Kim McClendon @Olivia Nazzicone @Clara Redfern @Dragos Ciuraru @Helpy Goris @Jared R. Henderson @Franklyn Caleb Umusu @Heather Whole @Jordan H @Hirut Chichibelu @Ashley Savannah @Kim H. @Thiago Silva @Ezekiel Digit @Kesley G. Phillips @Beth Lentini @Sarah Robertson

We are getting new members faster than I can keep up with but this is great, I am loving that so many people are interested in self-publishing and wanting to learn all the tips and tricks to get started. Let's give a warm welcome to our newest members. @Thomas James @Aurora Vivian @Abel George @Faye Pierce @Iza Bela @Kathryn Shay @Stacey Youlios @Kelly Trowbridge @Michelle Torres-White @Vukasin Mrdic @Hanna V @Abigail Herrera @Matthew McIntear @Dina Ismail @Juliet Stephenie @Britt Alexander @Sharon Crabbe @Caleb Hinton @Alexandra L If you are NEW go checkout the CLASSROOM and take my free mini course FUTURE AUTHOR ENERGY this is designed to help you get clear on a book idea before you move forward. 👉 Tonight I am holding a KNOW YOUR READER live workshop at 7:30 Central Time for our premium members with the replay that will be available. UPGRADE TO PREMIUM HERE Thanks to everyone who makes this group amazing. Have a great day!

Huge congratulations to @MJ Berst she is serious about her goals and has big ideas for a book she is planning to publish soon. She leveled up to PREMIUM to access the full course on how to self-publish a book and get it listed on Amazon for sale as an ebook and paperback. I can't wait to celebrate that book launch. @MJ Berst once you get that book up, I am looking forward to share it with the community so we can all support you during the book launch phase. I also wanted to take a moment to welcome the new members we have in here in the last few days, so a big warm welcome to @Brittany Leigh @Janine Penny @Conrad Chikwanda @Anna Heflin @Justin Yip @Darren Donnelly @Lees Garcia @Agnieszka Niemczyk @Pia Haugseth @Jake R @Precious Nunag @Katie Isaacson @Nicole Lesley @Lesley Christine @Jenny Watz - She already has one book she used a publisher to help with, and now is interested in learning how to self publish. You can find her book here - https://www.amazon.com/Self-Editing-Made-Easy-Strengthen-Confidence/dp/1637655401/ @Frederick Dudek - I had an opportunity to also connect with him and he also already has his own book how to create business superfans! you can find it here - https://www.amazon.com/Creating-Business-Superfans-Time-Tested-Customers-ebook/dp/B09WC34W4F/

I just put together a YouTube video breaking down why I think Publisher Rocket is a valuable tool for self-publishers — especially if you’re trying to choose the right keywords before you write your book. If you’ve been on the fence about it or wondering whether it’s actually worth using, this will help you decide. If you're interested in grabbing the tool this is my affiliate link - 👇 Watch the video below and let me know what you think once you’re done.