As a newbie who's just started posting on LinkedIn, I'm so confused with all the info on there ... What type of framework would I be best to start off with (I've heard of PAS, AIDA, that's about it)? I've just become aware of NESB ... Should I be lacing the whole of my LinkedIn post with that? (I guess so) If so, my only doubt is that I can't satisfy the 'New' aspect! What I do is nothing new at all (helping English learners improve pronunciation). So, do I somehow just have to make it FEEL new to my audience ... For example, offering them a new PERSPECTIVE - maybe challenging a common belief? I'm interesting in your thoughts, and thx in advance!