What’s Keeping Me Up at Night (Besides My Two-Year-Old)
Not strictly SA, but this is business related and where everything is heading to 1. Google is becoming unusable. Once you get used to real deep research (Grok, Perplexity, etc.), Google feels stuck in 2012. 2. The cost of starting a business has collapsed. What used to take a team now takes an API key and a few good social posts. You used to need 1,000 customers to break even—now you need 10. OutSauced in 2024 was proof of that. 3. Creators are turning into holding companies. The ones who understand distribution, audience-building, and multiple revenue streams will own the next decade. It’s still early. 4. LLM SEO is going to be massive. The businesses that determine how to get cited by AI models will print money. 5. Buying businesses is a ridiculous opportunity. The number of people who are tired of running a business is insane. I don't see enough people talking about it. 6. AI is still web-first, but mobile-first AI is the real opportunity. The same way we built the first mobile-first hospitality websites, someone will build the first AI-native consumer apps. 7. Every product launch needs video. I watch great features die on landing pages while quick screen recordings drive thousands of signups. Social feeds have spoken. 8. What used to take millions in VC now takes a few prompts and a well-placed tweet. The speed of execution right now is crazy. 9. Knowing when to pivot is an art. Launching something high-quality has never been easier, but the real skill is knowing when to double down or switch lanes. 10. University is becoming more useless by the day. Everything is being rewritten in real time. If any of my kids show interest, I will encourage them to build and create something rather than sit in classrooms when they are over 18. 11. Someone needs to build the app store for AI agents. Companies will browse and hire pre-trained, specialized AI like we download apps today. 12. The best moat in this new world? Owning distribution. You win if a big player can outspend you but can’t reach your audience.