@Elena Zanfei Elena wrote some of what I was going to suggest.. Start with a price point where you feel comfortable, but increase it a bit where you're hesitant but willing to try. Why? Because most newer/ newish coaches will undercharge. And then keep increasing your rate each month or season for new clients. For myself, my coaching is only available as part of a program and starts at $3K (available for way less for Black Friday deals as 2nd-round beta client, but still working on leads) and will climb to $10K. (My mentor's similar Breakthrough coaching started at $2,500 a few years ago and now is $10-15K.) I only give single sessions in 30min slots, and coaching isn't available - only Emotion Code, NLP, hypnosis, Reiki, Pranayama breathwork, etc.)