Your Skool Discovery Card does not need to explain your entire community. It has one job: earn the right click. Give it the five-second test: • Who is this for? • What useful result or experience can they expect? • Why should they click this card instead of continuing to scroll? If someone needs your full backstory before understanding the card, it is probably doing too much. If the card sounds interesting but could belong to almost any community, it is probably not specific enough. And if people see the card but do not click, that is different from nobody seeing it in the first place. One is a Visibility problem. The other may be a Discovery Card problem. Read your current card once as if you know nothing about the person behind it. What is the one thing a stranger might still not understand?