Iskra Petrova - Clarity, Confidence, Change
ORIGIN: I am a multi-passionate person, who finds it hard to be entertained by one project only. I am a Bulgarian who has always felt a citizen of the world - maybe learning to read very early and speaking/ reading in a couple of foreign languages at the age of 6-7y.o. contributed to that. (When I was seven, I decided that I will learn all human languages, to be able to communicate with all people - and I figured I should start with Latin, Hebrew and Greek. So I started with Greek at 7yo, after learning Russian on my own at 6). I come from classical strategic advertising from the pre-internet era, have launched one of the very first e-commerce brands and online stores in my country (way too early when people were uncomfortable paying online - in 2002), got into strategic advertising (including for Johnson & Johnson @Joseph Isosaki ;) ), then became a film producer in 1999, and later transitioned into therapy, coaching and mentoring. Throughout this journey I raised two sons, 23 years apart, and developed the passion for non-traditional education to support my two kids who did not fit. One of them is with a black father, the other is overcoming social anxiety. ________________________ WHERE I FIND MYSELF TODAY? Often juggling multiple balls (I can't thrive with one activity only), a better metaphor is actually knitting a sock - like in the GIF below. Have you seen your grandma or mom do it? You use 6 needles simultaneously, there are no single pieces that can be ready, until the whole sock is completed. Balancing three distinct businesses and brands: a film production company, a coaching and mentoring academy, and a project for recurring income based on wellness and info products. Being tech savvy, inquisitive and with high quality work standards, especially when it comes to visibility/ branding (coming from designing and supervising communication campaigns for major international brands), I have been finding it easier to not delegate but do a lot of work myself. This obviously when I started building my own business - I would not do it in Publicis, FCB or JWT (the agencies where I worked as a client service director and deputy general manager in charge of the creative department).