I think we’ve all done it. Bought something because it looked the part (the packaging, the website, the shopfront) and then it simply didn’t deliver. Mine was Grind coffee capsules. Gorgeous branding, fabulous coffee (when bought at one of their London coffee shops) but it just didn’t taste as good in my coffee machine… I still have the lovely tins though. 😊 And then there are the ones we just trust and go back to repeatedly. For me that’s Mini. My little car (that’s him in the pic) has never let me down and I loved being able to spec it just how I wanted it. 8 years on and he’s still going strong, the promise of fun, individuality and reliability of Mini all come through for me. It’s what I talked about in my summit sesh this week. Branding is more than just your logo, colours and fonts. It goes deeper than the aesthetics. What keeps people coming back is what you actually do for them, how you make them feel, and doing that reliably, every single time. I also covered how important it was for your AI to understand your brand too. So I’d love to know: which brand looked the part but let you down, and which one delivers on its promise for you every time? 👇 P.S. Don’t forget to grab my freebie in the swag bag (it closes today!).

Do you have the post-summit blues? 💙 Well, you don’t have to! We have fun all year round in this space! Let’s keep the fun going, start conversations, make connections and level up together! The more you engage and help others, the more opportunities you create for yourself and the community. ✨ As you level up, you can unlock new resources and benefits, including ONE YEAR OF FREE premium access when you reach Level 8! 🎁 It’s time for today’s challenge! 👇 Let’s fill each other’s treasure chests! Drop a 🪎 treasure chest emoji or GIF in the comments to start your treasure chest, then visit someone else’s comment and add a 💎, 🪙 or 👑 to help fill theirs! Let’s spread the love, support each other and see how much treasure we can collect together! 📣 OH, AND DON’T FORGET TO LIKE THE COMMENTS TOO! Every like helps you rack up points and level up faster so show some love and help each other climb! 🔥

Well don't fret!! Pick up the All-Access Speaker Pass You can catch our sponsored summit speakers replays and their Swag Bag Gifts here until October 9. @Tosca Fasso & @Christopher Ward — The 60-Minute CEO 🎁 Gift @Prof Mary Owusu — Launch Your 3-Minute Lead Machine 🎁 Gift @Ruth Poundwhite — Train AI On Your Brain 🎁 Gift @Ellyn Schinke — Build AI You Actually Trust

Catch the replay here (until October 9) Most businesses have never had their brand properly worked out, so AI fills the gaps with guesses. See Groundwork in action—a guided process that uncovers who you help, what you do, and why people choose you, then turns those insights into a practical brand book your AI can actually use. Speaker: @Morag Kent Swag Bag Gift

I just wanted to share my sincerest gratitude to @Brenda Rigney (and your team of helpers) for putting on this amazing event this week and giving us so much value by bringing together such an incredible group of talented people. I know that putting something like this together and having it run as smoothly as it has is a HUGE feat...so Thank you for taking it on! I can't wait to see what comes next in this space!