Full Call Here Instagram isn't just social media anymore. It's entertainment. You're running your own TV show, and every reel is another episode. Your job is to figure out which stories, characters, and content styles make people want to keep watching. Big takeaways: - Stop worrying about what your friends and family think. - Use your comments to figure out what to post next. - Expect negative comments. You don't have to respond. - Find content styles that are EASY for you to make and that people actually enjoy watching. This was the main lesson of the call. 1. Stop charging for the plan. Give away the information. Charge for accountability, implementation, and helping people get results faster. 2. Stop selling every digital product. Consider giving guides and ebooks away to build trust and attract future customers. 3. Stop calling yourself an expert. Show people what worked for you and your clients. 4. Stop telling people what to do. Tell stories about mistakes you've made so other people can avoid them. 5. Stop posting only educational content. Show your life. People often hire people they relate to. 6. Stop trying to sell in every reel. Use reels for reach and stories to sell to people who already know you. 7. Stop selling the dream. Show people how you can help them avoid their nightmare. 8. Stop teaching complicated processes. Give people shortcuts that save time, avoid mistakes, or get results faster. 9. Stop measuring success only in dollars. Show how many people you've helped and the results you've created. 10. Stop constantly asking people to buy coaching. Help people first. Build enough trust that they WANT to work with you.