The Bible 💯 Some others that aren't as great but are still good: - Atomic Habits (self-development) - Extreme Ownership (leadership) - Powerful by Patty McCord (culture) - The Six Types of Working Genius (team management) - Any of Alex Hormozi's 100M books (marketing and sales) - Difficult Conversations (relationships - team, client, personal, etc.) - Essentialism (self-development) - The ONE Thing (self-development)

https://docs.google.com/document/d/1hlyEEIpLkcFwMHTX9BWAA42hJUK0ZFlZ5A1Y_KXWL7M/edit?usp=sharing

Most agencies get the agreement signed after receiving the payment, because it can introduce a barrier to entry before they're 100% committed, make them feel apprehensive, and lead them to second-guessing and backing out. PandaDoc is my preferred tool but GHL Contracts work just as well. Just not as customizable or 3rd-party automation friendly, but it's not needed unless you launch new offers often or have to customize your contract a lot. Work with a business attorney with experience in cross-border agreements (ContractCounsel has a lot of options and is affordable) - or talk to someone else who has an agency outside of the US and works with US clients to see if they're open to you modeling their contract and having it reviewed by an attorney.

yessirrr

spy on other HVAC companies ads and see what’s been running the longest. Then spy adjacent industries like roofing, plumbing, etc. and see what’s ad angles, creatives, and offers are crushing for them