@Sandi Boucher its a valid point. I guess it’s push vs pull. Brand building makes them contact you (in the best of worlds)=pull, while selling is you contacting them = push

@David Corsini thanks. It is interesting to see how different people act. I have a friend doing communication trainings (not speaking) for execs. No website, no LinkedIn, no external brand building. Still he is the most sought after coach among the largest companies execs in my country. He is The One. I do it differently. Regular post on LinkedIn, columns and articles every month to magazines. TV appearances, etc. It does build my brand. Converting to gigs is another story. I get most gigs on recommendations.