The 6 Big Problems with Being the CHASER Instead of the CHOOSER
Got any of these problems? Most biz owners do. Travis, @Jason Eckerman, and I want to erase them from your life. For good. Here's how I see it... Most coaches, consultants, freelancers, and copywriters spend their whole career chasing—trying to get picked, cutting deals, and hoping for attention. The CHOOSER doesn’t chase; they set the rules, filter for the best, and turn the market in their direction. Here are 6 of the biggest problems CHASERS never escape... 👉 PROBLEM 1 A lot of smart freelancers and consultants end up chasing leads, clients, or partners who never commit, never pay, or just want free advice... while the CHOOSER filters fast and focuses only on the right people. Chasers burn energy on dead-end prospects, but the CHOOSER screens early and invests only where there’s real value. 👉 PROBLEM 2 Even some of the best copywriters and coaches get ignored, ghosted, or overlooked—even when they’ve got the goods... while the CHOOSER gets responses and sets the agenda. Chasers send messages into the void and watch weaker players get picked, but the CHOOSER commands attention and drives the conversation. 👉 PROBLEM 3 Many high-level consultants find themselves pitching, explaining, and justifying—scrambling for approval... while the CHOOSER vets others, sets the rules, and calls the shots. Chasers hope to be picked and prove themselves, but the CHOOSER puts others through the filter and decides who gets access. 👉 PROBLEM 4 Even top performers give up their terms, cut rates, and settle for deals they know they’ll regret... while the CHOOSER decides who gets through and on what terms. Chasers bend and compromise to land something, but the CHOOSER lays out their standards and lets the wrong ones walk. 👉 PROBLEM 5 It’s common to see seasoned pros struggle to build momentum—new deals or partnerships still feel like starting over... while the CHOOSER turns every win into more proof, demand, and leverage. Chasers hustle from scratch each time, but the CHOOSER stacks proof and turns results into bigger opportunities.