Did you move up a Level on the Leaderboard this weekend? Share what Level you're at now!! Remember to check out what you unlocked!! Level 2 Level 3 Level 4 Level 5 ** Summit Speaker Application unlocks here!! ...and there's a freakin cool surprise at Level 8

FREE → $9 → $19 is probably not the pricing strategy you think it is. This is one of the biggest leaks I see when I audit free → paid communities. We get nervous about asking people to pay, so we start really low. But if I’m already getting value for FREE, why would $9 suddenly make me want to upgrade? There needs to be a meaningful difference between Free and Premium. I’d rather see you start Premium around $49/month and increase it by $10 as the community grows, eventually capping around $99. You don’t need everyone to upgrade. You need the right people to see Premium and think: Yep. That’s where I need to be. Price for the transformation, not because you’re afraid people won’t buy.

One of the biggest shifts I made in my business was realizing I didn't have to grow my audience one person at a time. I could get in front of audiences that already exist. That's where collaborations come in. But instead of randomly applying for everything you see, try this: Before saying YES to a collaboration, ask yourself 3 things: 1️⃣ Are MY people in this room? The audience matters more than how big the event is. 2️⃣ Does this help me grow what I actually want to grow? Email list? Visibility? Authority? Relationships? Sales? Different collaborations can do different jobs. 3️⃣ Do I have a clear next step for the people who find me? A great freebie. Your email list. Your community. An offer. Somewhere for that borrowed attention to GO. That's the part people sometimes miss. Getting in the room isn't the strategy by itself. It's: Right room → right people → right next step. And once you get comfortable getting into other people's rooms? You can take it one step further and build the room yourself — host the bundle, summit or collaborative event and bring multiple audiences together around you. So if you need more traffic right now, don't automatically think: “I need to post more.” Ask: “Whose audience should I be getting in front of?” 👀🔥 --------------------------------------------------------------------------------------- YOUR TURN 👇 Have you used collaborations to grow your audience yet? If YES — what have you tried? A summit, bundle, podcast, swap, guest training, something else? If NO — what room could you get into next? 👀 Drop it below — and bonus points if you commit to ONE collaboration move you're going to make. 🔥

I see this all the time when I audit communities. The thinking is: “If I make Free amazing, I’ll get lots of members and eventually convert all of them.” But you don’t need to convert everyone. If you have 500 members and 20% upgrade at $49/month, that’s 100 Premium members and $4,900 MRR. At $99/month? That same 100 members is $9,900 MRR. Free doesn’t need to contain everything you know. Free helps them get started. Premium helps them get the transformation. That distinction matters.

Starting October 1, we’re updating our Premium and VIP pricing. And it’s not just a price increase. Premium is getting better. We’re adding a NEW Premium Mentor Monthly Training, bringing in experienced community builders and business experts to teach you what’s working and help you grow. Here’s what’s changing: Premium Current: $79/month October 1: $89/month VIP Current: $380/year October 1: $530/year ** That’s still a 50% savings compared to paying $89/month. If you’ve been thinking about upgrading, September is the time to do it and lock in the current pricing. My goal with Skool Scale Camp has always been simple: help more midlife women build communities that create visibility, recurring revenue and a business that doesn’t require them to be online all day. We’re continuing to build around that goal. More support. More expertise. More opportunities to grow. New pricing takes effect October 1. 🔥 UPGRADE HERE