“Isn’t ChatGPT taking away from Google?”
I get this question a lot, so here's my answer: Yes, people are changing their search behaviour. Yes, more and more are typing their questions straight into ChatGPT, Perplexity, Gemini & co instead of Google. But NO, Google isn’t suddenly irrelevant. In fact, if you want to show up inside AI answers, you need Google more than ever. Here’s the part most entrepreneurs miss: 👉 AI doesn’t magically know who you are. 👉 It learns from what’s publicly available and well-indexed. 👉 If Google can’t see you, AI can’t recommend you. So while everyone is panicking about “AI killing SEO,” the real question is this: Are you feeding the internet the kind of authoritative data that makes Google — and therefore AI — recognise you as the expert? Because if you’re invisible to search engines, you’re invisible to AI. And if you’re invisible to AI, you’re invisible to the modern buyer 🤌 This is exactly why visibility in 2026 is no longer optional; it’s a survival strategy. Your content needs to be structured, consistent, and credible enough that AI systems trust you enough to pull you into their answers. Not just posting on social media. Not just “being active.” Actual authority signals. Actual proof. Actual data. Trust is the new currency, and AI is the new gatekeeper.