Sixteen years ago my problem was that there was nothing to read. A friend told me in an airport that I had a prostate issue. I had no idea. I went looking and found medical journals and almost nothing else. So I looked into it, made some small changes, got my PSA checked, and that was about it for years. There was nothing more to go on. That experience shaped how I think about all of this. And I have realised this week that it also misled me. Because I built Prostate Paladin on the idea that the missing thing is information. Find the clear answer, hand it over, job done. That was true for me in 2010. Then I read about a man called Johnathan Tuiasosopo in Washington State. Samoan, fit, 57 when he was diagnosed. Father died of cancer. More than one brother or sister died of cancer. Never had a screening. He had every piece of information I did not have. It did not move him. What moved him afterwards is the part that stuck with me. He started talking, at his church, on his rugby team, wherever it came up. And when he is talking to people who are wary of doctors, he sometimes calls them healers instead. One word swapped out, because that word gets a man through a door. Thirty years in geology taught me the data is only half the job. The other half is whether anybody acts on it. I had somehow forgotten that about my own subject. If you already know the family history, do the thing I would do. Write down the age your father or your brother was when their cancer was found. Then write down the date of your last PSA reading. One of those two numbers is usually missing, and that is the one to go and get. Then I want to ask you something, and I am genuinely curious rather than making a point. When somebody in your family finally did go and get checked, what actually tipped it? Was it a fact, or was it a person? https://www.skool.com/prostate-paladin-4886/about