@Henry Hunter That’s actually pretty wild. It’s a bit of a double-edged sword, though great to have that much engagement, but I imagine it’s a massive amount of 'noise' to sift through. It seems like it’d be a challenge to keep all those moving parts synced as you scale, especially trying to see exactly where people are hitting real friction in the workflow versus just chatting for fun. Have you noticed any specific spots in the journey where the analytics show people consistently dropping off or reaching out for a hand?

@Henry Hunter definitely not building an app. I just spend way too much time thinking about how digital tools actually hold up when someone is mid-bake and covered in flour.

Bread has definitely taught me patience… whether I like it or not 😂 Every time I try to rush a rise, the dough basically says “nope, not today.” Out of curiosity, where does everyone usually learn new baking ideas these days? Blogs, baking websites, or just experimenting in the kitchen?

@Colleen Vergara Instagram is such a rabbit hole. I do the same thing, but I always find it a bit of a headache jumping between a saved Reel, a physical book, and then a Facebook group just to troubleshoot one loaf. It’s great that Henry is centralizing all that, but it’s a lot of moving parts to keep synced. Do you find yourself sticking mostly to the 'Pantry' site now, or are there still things you find easier to do over on Facebook or Instagram?"