I was asked by a lady who previously interviewed me to write a little story about how I got into tech and how I used AI to get Finn through his GCSE's without the money for private tutors. I have put this together, I would love any feedback at all x

Hi all I have signed another contract with Roberts Bakery via Uspire group as a senior consultant. This means I'm now at capacity for contract roles through my new business Yorkshire Rose Consultancy. I have updated my linked in. Otherwise in my life I'm going through it a bit. Would love to connect with others who are going through something similar. My dad is now in palliative care after a 7 week ago lung cancer diagnosis and even after chemo (now stopped) it's progressed massively. I also decided to leave my husband of 12 years due to continued lack of emotional connection and feeling like I want to be on my own. It's a huge shock to him and he's not taking it very well and wants to try. I feel like I've left him already. My friends and family are mostly not shocked about this decision. I think I've hit 40 and realised I don't want to share my remaining years with someone who doesn't appear to care, even though he says he does, I don't feel it. I feel we've drifted and I want to try something new. I've been a bit quiet on here because of the above but wanted to share my news and hope maybe one or two people it resonates with and we can connect and share ideas. Hope you're all well. xx

Morning all - I has the most fascinating briefing last night from a chap who’s ‘secret contact’ commissioned a huge report on the LinkedIn Algorithm(s) for some big firms - I’m not allowed to post about it on LI but thought I’d share with you all to help anyone that’s trying to ‘work the algorithm’ here goes: - there is no 1 algorithm, there’s about 20 and they have been changed considerably recently - 95% of users are seeing 75% LESS engagement 😩 on thier posts - Numbers of impressions have gone down BUT the algorithm is now showing your posts to relevant people not just to anyone. This is a good thing. 100 impressions to your target audience is better than 1000 to just anyone - Many companies used to employ marketing companies who would be paid to have hoards of people liking and commenting on thier posts to improve reach - this doesn’t work anymore. The algorithm penalises you if the same old people comment on every post - it rewards diversity in your audience. A comment from a friend who comments on every one only your posts is bad - a comment from someone NOT in your network is good. - The algorithm is constantly scoring your posts and based on the score it decides how far to push your post. - It rewards people who post 2-3 times a week - but it also penalises people who post every day or who only post infrequently. - It rewards consistency - if you post on the same days and at the same times every week the algorithm learns your pattern and rewards you (for some unknown reason?) - Each post should have a single clear topic. The algorithm is trying to work out the topic in order to know who to show it to - the more ambiguous the topic or posts that cover more than 1 topic are penalised. - Across all your posts you shouldn’t cover more than 2 topics. Ie for me - some posts on women’s issues and some posts on AI strategy for example. This sounds crazy to me. I post about way more than 2 topics. - The posts that score the highest are posts that trigger conversations and debates or posts that teach people (here’s my top 5…) - Posts that are penalised are complex or too long - Industry insights don’t score well anymore (McKinsey/gartner say….) - Post formats that score higher are posts with text and an image. It must have an image basically - text only posts don’t score well. - Videos are temporarily scoring really well but that’s about to change so don’t invest too much in vids. A user has to watch half your video for it to count as a ‘view’ so careful not to make them too long. - Be careful posting random selfies -you will be penalised if the selfie isn’t related to the post content - Likes and reactions mean nothing - it’s all about comments and they have to be meaningful. A “great post” comment scores nothing. Comments = big points and your post will be shown to more people. If someone comments on your post make sure to reply and try to ask questions to keep the conversation going - questions in comment count BIG style as the algorithm likes conversations. - PDFs score big points - must be between 4-10 pages long. Long PDFs are penalised. - Infographics score well - but make sure they're not overly complex. - personal stories and experiences score very well - if you want your post to reach lots of people do this - the hour before you post it make 6 comments on 6 people’s posts on the same subject. It reinforces to the algorithms what the topic is about and pushes the post further. - business accounts make up less than 1% of the content and aren’t worth having (this is news to me!) - your engagement will go up significantly if you get over 6k followers and the algorithms favourite people have 15k+ followers. It is very hard to get to 6k but easy to get from 6k to 15k as the algorithm starts to promote you heavily from 6k.

Hi all I announced yesterday my new role at Semitown technology - I'm consulting for them fractionally but still, a move into the consultancy world I've been wanting to do for a while. Please like and share :) https://www.linkedin.com/posts/sarahangelafawcett_im-proud-to-announce-im-now-consulting-activity-7391211920411815937-lZv-?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAYZPv4B_l-IeHirIWzscPnVgh_TOlMjslc

It’s confidential for now, I’ve not shared anywhere else, but I’m going to be starting a podcast about AI with Professor Wendy Hall from Southampton University. Wendy was my first ever mentor back in the day and has been a friend for the last 20+ years 🤩 We are working with the British Computer Society to create something game changing, conversational, what’s really happening, to allay fears, and showcase real opportunities plus report from the coalface of AI regulation and high level conversations. Fingers crossed it all works out, starting in January. I’m so excited as there’s nothing else out there like it.