If you run a membership community on Skool or just have a ministry website, your About page/homepage is your front door. It's where every curious visitor decides whether to step inside or quietly move on, and it's the only thing standing between them and the join button. And on Skool you get 1,000 characters to make it count. Even on your website, you should try to narrow it down to 1,000 characters. Message clarity is greater than characters used. That constraint changes everything. There's no room for a mission statement, your founding story, and a feature list. Every line has to earn its place, which is why the About pages that welcome the most new members tend to follow proven copywriting frameworks instead of winging it. The ones I see working on Skool right now: PAS (Problem, Agitate, Solution). Open with the struggle your ideal member feels, press on it, then position your community as the relief. It tells visitors "You're in the right place" in the first two lines. The value stack. A scannable bulleted list of exactly what's inside. Courses by name, calls, templates. People don't join "a community," they join a pile of specific things they can picture. Who it's for / who it's not for. A gentle filter helps the wrong-fit visitor move on and makes the right-fit visitor feel seen. On Skool, member quality is the product. Proof up top. Your most credible, specific fact belongs in the first three lines, not paragraph four. A number beats an adjective every time. Most About pages I read bury their best material and lead with their weakest. There are all kinds of variations but why pick just one? Here's where it gets interesting. I prompted Claude Fable 5, Anthropic's newest model, to master every major About page framework and rewrite landing page copy line by line. I've been testing its capabilities on my own pages, and the before-and-after surprised me. Want me to run yours through it? Comment "heck yea" and I'll DM you the results. I'm not saying it will always be better or convert better because that requires testing. This is just one example where the models are getting smart enough it doesn't always make sense to use just one specific framework when it can understand dozens and pick and choose to deliver what it thinks is the best overall version.

AI tools are everywhere, and picking the right one gets harder by the week. We are doing something about it to make your life easier. In "This vs That", we take the two leading AI tools for one specific task, run them through the same test, show you the real results, and tell you which one fits which job. No hype, just honest guidance for the work we are called to. Each post names a task, puts the top two tools head-to-head, and gives you a clear verdict on when to use each. Not sure who the top two are for your task? That is exactly what we are here to figure out. Here is where you come in. What should we compare first? Maybe there is a tool you already love and you want to know if something better is out there. Tell us in the comments, and we will turn the top requests into our first articles. What do you want to see? The more specific you can be, the better. "Images," for example, could mean a lot of different things, and the best tool changes depending on what you need. Are you thinking infographics, YouTube thumbnails, realistic ministry scenes, or something else? Tell us exactly what you have in mind, and we can point you to the right matchup.

If you were given the following emoji challenge, what would you create. Today’s emoji are: 👽🍔🌵🚗 Your job is to create an image inspired by those emojis! There's a creative challenge going around a large AI community right now. You're probably wondering what that has to do with ministry. Stay with me, because it connects. Here's what most people will do. They'll open ChatGPT or Claude and type "create an image based on these emojis." That's it. No brainstorming, no wrestling with the concept, no chasing an idea that nobody else would land on. And because everyone is doing the exact same thing, almost everyone gets the exact same result. Their content blends into the pile. When I look at ministry content, the thing I notice most is a lack of originality. I understand why. We're handling a serious subject, and the instinct is to play it safe. But here's the reality. As more people lean on AI to create more content, the bar for standing out keeps rising. If your tool is handing you the same answer it's handing everyone else, your message gets buried before it ever reaches the person who needed it. The way through is the part most people skip. Go back and forth with the tools. Push them. Bring your own ideas to the table and let the AI stretch them instead of replacing them. Brainstorm the concept before you ever ask for the final product. That extra effort, the conversation rather than the command, will almost always give you something worth sharing. I don't usually enter contests like this one. But I did this time. Check out my entry in the comments. Is this too far out there for ministry? Yes. But that's the point. It's an example of a different type of thinking. Instead of just showing what the emojis mean, the concept itself becomes something a person reacts (can even related to) with "I've never seen that before." That's what it's going to take going forward, when there's more clutter than ever. And this isn't just a ministry thing. Whatever you're creating, ministry or not, the principle holds. The people willing to think past the obvious answer are the ones who'll still get noticed.

We are thrilled to recognize @Jean Day McCarthy as our Member of the Month for May 2026. Jean currently sits at the top of our 30-day leaderboard, but that is only part of her story. What truly sets her apart is the encouragement and positivity she brings to this community every single day. Her energy is genuinely contagious, and it lifts everyone around her. From what we can tell, this is not something she turns on just for us. She shows up the same way across other communities and within her own. Jean is the founder of The Digital Trail Guide on Skool, where she helps women 50+ navigate their own paths forward. It is fitting work for someone with her background as a park ranger, where guiding people through unfamiliar terrain was part of the job. She has simply traded the trails of the wilderness for the trails of the digital world. 𝗝𝗲𝗮𝗻, 𝘁𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗯𝗲𝗶𝗻𝗴 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗮𝗻𝗱 𝗳𝗼𝗿 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘄𝗶𝘁𝗵 𝗮𝗹𝗹 𝗼𝗳 𝘂𝘀. Normally, being named Member of the Month comes with the option to have me write a song about you and/or your community somewhere down the road. Jean, though, did not have to wait. Her spirit impressed me so much that her anthem was written a couple of months ago. It is called "You Were Made for This Climb," and I think the title says everything about who Jean is. 🎉 𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝗝𝗲𝗮𝗻. 𝗧𝗵𝗶𝘀 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝘄𝗲𝗹𝗹 𝗲𝗮𝗿𝗻𝗲𝗱. Let's all give her a well-earned round of applause! 👏

Really interesting video on how they’re using AI to create a high-quality series. Even if you never plan to create video content yourself, this is worth watching. It gives a fascinating look at how humans and AI can collaborate to create things that simply weren’t possible before. At one point, he brings up the old business saying: you can usually only pick two. Good, Fast, Cheap. But with AI, they’re starting to get all three, at least compared to traditional Hollywood production systems.