I’ve followed Alex Hormozi for years, but watching Hormozi get coached by Tony Robbins might be the best piece of Hormozi content I’ve seen recently. Usually, we watch Alex as the teacher. He’s the one breaking down business frameworks and logic. But in his latest sit down with Tony Robbins, the script flipped. Here is the moment that changed everything. Alex admitted that for years, his internal mantra for success was "F*ck Happiness!” Tony pointed out that Alex had hypnotized himself into believing fulfillment was unattainable, so he operated purely on push motivation: anger, duty, and logic. Tony’s reframe was simple but transformative: "F*ck Suffering!" Watching these two go toe-to-toe was fascinating. It’s rare to see two titans of this caliber operate with this level of vulnerability. We got to watch Alex get coached by the best in the world, and it was riveting. Has anyone else watched this yet? What was your biggest takeaway?

Hey everyone, If you haven’t been active in the group lately, I wanted to share an important update. Last week, I was formally asked by Skool to remove all references to Alex Hormozi and Acquisition.com IP from our group. This included the group name, descriptions, About Page, cover images, and most significantly, the Classroom. I complied fully and promptly with the request. While the community itself remains live and intact (posts, discussions, comments, and group history are all preserved), the Classroom has been removed. From the beginning, the mission of this group was to support Acquisition.com’s goal of making real business education available to everyone. I believe the group’s educational content strategy operated within the bounds of fair use and good faith, with clear disclaimers and transparency. But if this is the explicit direction from Acquisition.com and Alex Hormozi, I respect it. It is their platform, their brand, and their decision. To be clear: I am still a big “Hormozi” fan. That has not changed. I have supported their content, promoted the $100M Offers, Leads, and Money Models books, bought the $100M Playbooks bundle, gave hundreds of free books to our community, and even visited their HQ in Vegas in 2024. I also sent several emails to ACQ about this Skool group, but I never heard back. That silence, combined with changes in how Skool prioritizes paid and private groups over free and public ones, made it clear that the writing was on the wall. This request was simply the final confirmation. Here is the truth. This community has been one of the most meaningful projects of my career. I cracked Skool’s growth engine early and we passed 10,000 members by curating and delivering real value, especially through the Classroom. It was never just a fan group. With the support of so many of you, I built this group solo, for free, using everything I have learned over the past two decades building online education systems. And along the way, I grew too. I went from founder and entrepreneur to investor and mentor.

Mozination… this is it... the moment has arrived! Join Live Broadcast RIGHT NOW: https://www.youtube.com/live/6_CCutkM11g Want to chat with me live... COMMENT on this post! Alex Hormozi’s $100M Money Models live launch starts NOW! This is the event! OVER 458,751 PEOPLE have registered for. This is it. Let's get online and enjoy the show! 🚀 📅 Today! 9 AM PT / 12 PM ET — Live on YouTube PS. Don't forget the FREE wrap-up show immediately after the broadcast ends! We'll be breaking down everything live in Accelerator University (link posted in the group right after the event).

That’s right! I bought VIP access to Alex Hormozi's next book launch and snagged 15 extra copies of $100M Money Models for our Skool community and I’m giving away 10 FREE copies to the top 10 most active members on the Accelerator University Leaderboard (30-day) between now and August 16th. ✅ Every like on your comments and posts = 1 point ✅ Track your rank here: [Leaderboard Link] ✅ Winners announced after the event! 🚨 Not signed up for the FREE live launch yet? Register here: https://shop.acquisition.com/pages/register?via=alexi15 📦 Note: Winners cover shipping & handling. P.S. Yes, I paid the $500 VIP fee… so you don’t have to. 😉

🎯 Every solution brings a new challenge. That’s the magic (and frustration) of business and life, according to Alex Hormozi. Let’s break it down: When you’re broke, being broke is your problem. But solve that with income, and hello, tax headaches. Every step forward brings a new issue to tackle — and that’s the game. 🧠 Here’s the business hack: If you know your customer’s journey, you can predict their next problem. Alex Hormozi suggests solving the first few steps for free or low cost, then setting up the next challenge as a paid solution. Think of it as creating a natural progression: 1️⃣ Solve problems 1 and 2 for your customer. 2️⃣ Let them run into problem 3 (because they will). 3️⃣ Be ready with the solution they’ll gladly pay for. This isn’t just about helping — it’s about designing your product suite to meet them where they are, every step of the way. ✨ Pro tip: The best entrepreneurs don’t just solve problems; they anticipate them. So, what’s your step 3? Or better yet, what’s your customer’s?