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164 contributions to The Offer Lab
The Beginning of Something New
Hey friends 👋 I’ve got something to share...something that’s both bittersweet and empowering: I’ll be archiving this Skool community soon. Here’s why: For months , this space has been my home, I’ve seen so many of you chase clarity, launch offers, dial in skills, grind so hard. You’ve taught me what it means to lean in toward better work, better identity, better impact. And in helping you, I found my own clarity too. I realized what lights me up isn’t just building systems or growing a business... it’s helping those quiet, capable technical experts step into leadership… without faking it or losing themselves. That's my old me. Navigating between my high technical expertise, my will to do more, and my imposter syndrome knocking at the door at each meeting, despite having built a successful startup, hired 30 ppl and while dealing with project dev, biz strategy, etc. That realization means my mission has shifted. ➡️ Today marks the beginning of a new era: One where I’ll show up focused on helping people who’ve been building a technical expertise quietly, struggling to find their seat at the table, waking up every morning knowing they’re ready to do more on the inside, and helping the world see it too. 🙋‍♂️ I see you if: - You’ve built the tech, you’ve solved the problems… but you’re still not being invited to lead. - You feel ready, but something in you whispers "I'm not." - You’re tired of your potential hiding behind bug fixes and sprints, architecture building, databases... - You want to lead without becoming that boss you always hated (I see you, the loud, authoritative "manager") So, what’s next: This move doesn’t mean I step ou completely. I’ll still be in your DMs, commenting on your wins, and here if you need me. But my main focus, and my main space, will be here. 📌 A dedicated community and program for technical pros who: - Know they’re more than code, more than a database expert, more than a cloud builder - Want to be recognized and stepped into leadership - Want systems, habits, and mindset shifts to back up their ambition
1 like • Jun 28
@Sylvain Zyssman I'm deeply appreciative of this place. It made a huge, important impact in my life at a time where I really needed something. I'm also incredibly happy that you figured out what truly lights you up and are following it. 🤘
0 likes • Jun 29
@Sylvain Zyssman 😊
How multiple back surgeries shaped the way I wanna show up
6 years ago, I had my first back surgery. I was stuck in bed for months. Couldn’t walk. Couldn’t work. Couldn’t distract myself with “busy.” When you can’t move, you think...And I started asking bigger questions. Like.. “Why am I working the way I do?” “Who am I building this for?” “What kind of life do I actually want?” It took 3 more surgeries to really get it: The real cost wasn’t the pain. It was how I was spending my time. I realized I’d built a business that depended on me feeling fine. In the end, that wasn’t a business. It was a liability. So I stripped it down, and rebuilt it around simplicity, leverage, and margin. I made it a business that fits the life I want. I realized that you don’t need to burn out to prove your value. The most important is you need to build like someone who matters. Because life *will* slow you down eventually. Might as well build something that works before it does. I'm not sharing that part of my life for sympathy, I wouldn't wish 4 surgeries on anyone. But I also wouldn’t trade what they taught me, about time, value, and resilience.
How multiple back surgeries shaped the way I wanna show up
2 likes • Apr 27
@Mark Zammit JFC. Deflated lung? You so can tell that I am the product of the US medical system because my brain immediately went to malpractice lawsuit. 😂
2 likes • Apr 28
@Mark Zammit oh! It wasn't an accident?
You’re probably making your offer look worse than it is
I caught myself doing this the other day. I was describing one of my programs and said, “It only takes about 4 hours per week to get through.” Sounds reasonable, right? But then I realized... I just said “4 hours of work.” What if I’d said: “It’s a focused, step-by-step system you can finish in one focused hour a day. And, it actually saves you 10+ hours a week of spinning your wheels.” Same offer. Different perception. That’s The Framing Effect. It’s what makes “1% fat” sound gross… but “99% fat free” sound healthy. It’s what turns a “coaching call” into a “personal roadmap session.” It’s what makes someone feel like they’re buying speed instead of just paying for info. Alex Hormozi breaks this down hard in the Naming and Value Equation chapters of $100M Offers. Your offer might already be amazing, but are you describing it in a way that triggers doubt or desire? This is how I look at my offers before I even talk about them: - Look at how I describe myproduct or service - Find any phrases that highlight the cost, time, effort, or risk - Flip them into value, speed, ease, or certainty Real talk: 9 out of 10 offers don’t need to be better, they just need to sound better.
You’re probably making your offer look worse than it is
2 likes • Mar 28
@Sylvain Zyssman Kinda like ché pas?
2 likes • Mar 28
@Sylvain Zyssman Dang. "Ché pas" already is so low-effort. 🤣
Welcome 👋
Everyone please welcome @Struan Patrick Wallace and @Emily Marshall to the group :) Super happy to have you here, please introduce yourself in a post so we can get to know more about you (and you'll unlock my Ideal Member Worksheet at the same time😊). I'd love to know what goals you have and see how I can help you get there! -> Where do you see yourself in 1 year ? 👀 -> What would you say your main skill is ? PS:📞 Make sure to book in your Strategy call with me if you haven't already!
Welcome 👋
2 likes • Mar 22
@Emily Marshall I agree.
1 like • Mar 24
@Adedayo Adeyemi
Welcoming Adedayo 🔥
Everyone please welcome @Adedayo Adeyemi to the group :) Super happy to have you here, please introduce yourself in a post so we can get to know more about you (and you'll unlock my Ideal Member Worksheet at the same time😊). I'd love to know what goals you have and see how I can help you get there! -> Where do you see yourself in 1 year ? 👀 -> What would you say your main skill is ? PS:📞 Make sure to book in your Strategy call with me if you haven't already!
Welcoming Adedayo 🔥
4 likes • Mar 13
@Adedayo Adeyemi Welcome! You're in a good place. So many of us are hardcore lovers of learning.
1-10 of 164
Ren Tyler
6
205points to level up
@ren
Philomath who loves to share what I learn. I own 33 Van Damme films but would rather hang out with Dolph Lundgren.

Active 5h ago
Joined Nov 13, 2024
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