Since I have a break between roles, I’m happy to say I’ve taken the opportunity to follow Simon Sinek’s process to “Find my why”. It’s the central driving force of everything each of us does and does a great job in explaining ourselves to others far more than the ‘what’ we do or ‘how’ we do it. Having mentioned it on the Career chat this evening, @Sue Black thought a post would be helpful to some of you and I really hope it is. Simon has written the proverbial book on the subject, which I have read, but after failing to schedule a friend of mine to help for several weeks, I turned to Claude to help me as the recommended trusted partner instead. This was less sad state of affairs, more ADHD-I-know-I-need-to-do-this-before-my-attention-is-diverted! There are a number of steps to follow as an individual (the book also contains instructions for teams all they way up to whole organisations to do the same thing): 1) Write down 10-15 stories about our lives that were fulfilling, impactful or make us proud 2) Share them with a trusted friend, ideally not someone who knows you THAT well, but knows you well enough to challenge you and has not heard all your stories before! 3) As your partner to highlight themes from your stories 4) Draft your why in the form of ‘to (contribution) so that (impact on others) 5) Refine it until you’re pretty happy with it 6) Test it out with others, refining it until you’re really happy with it. The exercise has taken longer using Claude because of the focus only on the words I’ve used, but writing it out has forced me to be more deliberate in the articulation and made me slow down to get my point across. The initiative has been a really useful thing to explore for me as I manoeuvre to shift my career focus, and has brought a number of behavioural threads together that I hadn’t linked before. Do please note the risks and mitigations if you use AI to fulfil the same partner role. The initial prompt I used was the simplest one… “I want to complete the steps to discover Simon Sinek’s individual ‘find my why’. I want you to fulfil the role of safe partner.”