When I first started playing around with Claude Code everyone told me that it's good enough to make MVPs... but once you scale you'll have to hire real engineers to untangle the mess. They said it'll crash and break at scale. They told me it's irresponsible to use it in production. I decided to mess around and find out. Clade Code MCP connect to XCode and many late nights later I entered into "cyber psychosis". That's when merge with your Claude and become one. Now, 2 months after launch, we have a rapidly growing user base with a 4.8 rating on the App Store for Ābsorbed. It works! I TOLD YOU! Well...almost perfectly.... Okay I have to be honest, I did hire an engineer towards the end there just before submitting to Apple. This is a premium product with a $99 / year subscription. I want to make sure our users' data is safe and the transactions flow without a hiccup. I built 95% of the app myself, the engineer took my code, added RevenueCat integration and made sure I'm not exposing any API keys or doing something silly like that. That's a few hours of work for a decent engineer. Chamath Palihapitiya was saying on the All-In Podcast how the companies that are integrating AI haven't seen a return on investment...and in my mind I'm thinking "What are these people doing with AI if they haven't seen a return?!?!" The technology is unreal, but it's only as good as the human sitting in the chair. Me personally, I'm not sitting, I'm writing this laying down by the pool in Bali, while Claude is redesigning our onboarding.

I used to hire video editors in the Philippines, the cost ads up if you're doing 10 videos / day. Out of curiosity I just dropped the raw video in Claude Code, gave it a few examples and waited for the result...it worked 🚀 Claude takes a raw 5min clip and strips it down to 1min. It looks up the products / brands / research papers / articles that are mentioned in the video and shows them in the video as overlay clips. It even makes additional images / videos using Higgsfield to communicate certain points that need visual cues...genius. But here is the most impressive part: these videos are about our Absorbed app which scans products and shows how they impact your hormonal health. In these videos, I want to use screenshots of the app scanning the products we are talking about. I figured out that I can MCP connect Claude to Xcode and while it's editing the video, Claude Code operates the Xcode simulator and actually scans the products form the video and takes screenshots which are placed in the video... 🤯 I though this was going to require PhD in AI to get it done but honestly it was a few focused hours of messing around with it. The first time i ran this edit, it took about 4 hours of Claude Code running overnight. Eventually we got it down to maybe 30min - 60min depending on complexity. I figured out I can have several Claude Code instances running at the same time over night editing 10 videos which are dropped in a Drive folder when done so they can be posted the next day. It can also do green screen edits and crop the frame completely...what can't it do? "Human-capture & AI-edited" content like this shut up our social media views to 8.8M this month for our Absorbed App which has been blowing up since then, thank you Claude I am #tokenmaxing out my $200 / month Claude subscription but it's very well worth it

9 out of 10 app success stories in 2026 are winning because they figured out Instagram or TikTok distribution. They did this with organic content or paying creators. Go and watch the last 20 videos from Starter Story on YouTube (my favorite app channel) and you’ll see a clear pattern this year. I have watched the industry move from ASO to social, but I did nothing. For months I kept swimming with the current of momentum of ASO. It worked until 2025. In fact at the end of 2025 we had our best month, $175k profit in 3 weeks from one dating app. It was made in 6 hours from idea to Apple submission. No ads, no marketing, just the Trending Keyword Method, a term I coined for my ASO. I thought I just need to do more of what worked before…false. I had to pivot our strategy completely. It was time to do the uncomfortable, to do something I didn’t have experience with and be a completely rookie again. I can do ads, easy…but I have never really done much organic social content. This is Maria’s zone of genius. I became a student again and rolled up my sleeves. Long story short, we got more than 10M social media views for our app Absorbed in the first full month of operations. Point of the story: it’s nice and cozy to just keep going with what worked in the past, but the world is changing by the minute now, especially with AI. You have to discard everything that worked in the past. Easier said the done. The hard part of course is knowing when something stopped working and you need to change strategy or if it’s just a temporary speed up. Only you can make that decision, now go and meditate on that my friend.

A few weeks ago I was on a morning run on Miami Beach when my RevenueCat started buzzing. New trials spiking. Hard. It made no sense. Instagram was growing slowly. We weren't running ads. Nothing had changed. Then we found it: one toggle buried in settings, "Automatically share to Facebook." On. I opened our Facebook page for the first time. 10,000 followers. No profile picture. No bio. No link. Just our Instagram reels, reposting themselves for weeks. Today that page sits at 40,000 followers and did 8.8M views in the last 28 days. It's become our biggest channel. The uncomfortable lesson: the page had zero strategy and zero attention. The only thing it had was great content. The system behind that content: 1. Train your feed's algorithm until it shows you exactly what your audience watches 2. Find the highest-engagement posts in your niche 3. Recreate the concept with your own footage and copy 4. Post daily When something outperforms, remake it. Again. And again. You can read the full story here: https://www.linkedin.com/posts/moravcik_we-grew-a-facebook-page-to-40000-followers-activity-7491128404059185152-g47L?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAAXD-UkBBtD5K5STw8SUrZRixtX1Z3ItH04

I've been talking about my new app which was released just 2 motnhs ago. We opened a new IG & FB accounts to promote the app and we finally cracked the content format. The app is going viral for hte last few days. On Facebook we already hi 28k followers and our installs, trials & subscriptions are sky-rocketing. I'll be sharing more about the progress of this new project. Hope you guys are having an amazing day